Category Archives: Interviews

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

I have been blogging about challenges confronting digital PR and social media marketing.  You can read those posts to learn more.  In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading

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Next Steps in Social Media Marketing

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading

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How Stone Temple Kills it with B2B Marketing Videos

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in … Continue reading

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4 PR Lessons From Comedy via Seinfeld and Stern

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading

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Apple News-buster Seth Weintraub on the State-of-the-scoop

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading

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How to Get Press for Your Startup

Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city.  So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading

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Ted Underwood on Topic Modeling and PR

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading

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NY Media Bangs the Drum of Local Tech – Alley Now Trumps Boston

For the third week running, a major NY daily has written an article about the NY tech scene, so I figured that it is was about time for me to write something here on the topic. I was already in … Continue reading

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Research Reveals Roles of MSM, Twitter and Blogs in Online Info

In this third and final installment of my series of blog posts on research about how information spreads online, I cover the latest study from Stanford University, implications and findings for the tech sector, and offer general takeaways and advice … Continue reading

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What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

As I blogged last week, I spoke with Dr. Thomas Grant of Forrester about a new report: Tech Marketers Pursue Antiquated Marketing Strategies. Our wide-ranging discussion covered many topics that should be of interest to Flack's Revenge readers. The report … Continue reading

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