Author Archives: rgeller

Start Making Sense: Helping Tech Brands tell their Stories

Posted on July 28, 2020 by rgeller

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking … Continue reading →

Posted in Agency news, Branding, Events, Interviews, Marketing, PR, Public Relations, Tech PR | 4 Comments

The Pandemic Forever Changed these Words

Posted on June 1, 2020 by rgeller

It’s hard to think of anything in our lifetimes that’s so taken over our lives and attention. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to … Continue reading →

Posted in Current Affairs, In the News | Tagged , , | 2 Comments

Tales from the Tech PR Bunker

Posted on April 16, 2020 by rgeller

Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right?  People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading →

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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Posted on March 30, 2020 by rgeller

It’s dark in here.  Let me find the light switch.  There you go.  Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered … Continue reading →

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Taking on the PR Agency Haters

Posted on February 25, 2020 by rgeller

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading →

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Is that paid PR Opportunity worth it? 5 Experts Chime In

Posted on February 12, 2020 by rgeller

They come in various flavors.  The too-good-to-be-true TV spot.  The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.”  The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading →

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2020, PR Moment (decade) of Truth

Posted on January 15, 2020 by rgeller

As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest.  That is not our job. We … Continue reading →

Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , | Comments Off on 2020, PR Moment (decade) of Truth

Gazelles Learn to Dance with Elephants at InsurTechNY

Posted on December 11, 2019 by rgeller

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading →

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How to Overcome Startup PR Challenges

Posted on November 26, 2019 by rgeller

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading →

Posted in Branding, PR, Reading Files, Tech, Tech PR | Comments Off on How to Overcome Startup PR Challenges

He fired me and Launched my Career in Tech PR

Posted on November 12, 2019 by rgeller

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope … Continue reading →

Posted in Events, PR, Tech, Tech PR | Tagged , , , , , | 4 Comments