Author Archives: rgeller

4 PR Lessons From Comedy via Seinfeld and Stern

Posted on October 4, 2017 by rgeller

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading →

Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations | 2 Comments

Will Ad Tech Stumbles Drive More Budget to PR?

Posted on September 13, 2017 by rgeller

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading →

Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech | Comments Off on Will Ad Tech Stumbles Drive More Budget to PR?

The Hardest (and easiest) P.R. to Write

Posted on August 24, 2017 by rgeller

I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end. My family was huddling at the funeral home, the day after, … Continue reading →

Posted in Obits | 1 Comment

PR for Dummies, via Trump and the Mooch

Posted on August 2, 2017 by rgeller

The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading →

Posted in Campaign Analysis, Current Affairs, Politics, PR | Comments Off on PR for Dummies, via Trump and the Mooch

Your Greatest Foe on Social Media – How to Fight Back

Posted on July 12, 2017 by rgeller

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading →

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Hot Startups Join Axis Innovation at NYSE

Posted on June 28, 2017 by rgeller

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me … Continue reading →

Posted in Events, Marketing, Networking, NY Tech, Tech PR, Technology | Tagged , , , | Comments Off on Hot Startups Join Axis Innovation at NYSE

Jennifer Johnson Schools on PR and Positioning at NYETM

Posted on June 1, 2017 by rgeller

I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of … Continue reading →

Posted in Branding, Marketing, NY Tech, PR | Tagged , , | 1 Comment

Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

Posted in In the News, PR, PR Tech, Social Media, Technology | Tagged , , , , , , | 1 Comment

Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Posted on May 3, 2017 by rgeller

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading →

Posted in Influencer marketing, Marketing, Networking, NY Tech, Tech, Tech PR, Technology | Tagged , , , | Comments Off on Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

ENGAGE: NYC Reveals the King of Storytelling

Posted on April 25, 2017 by rgeller

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading →

Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , , , | Comments Off on ENGAGE: NYC Reveals the King of Storytelling