Author Archives: rgeller

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Posted on December 5, 2018 by rgeller

I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading →

Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0 | Tagged , , , , , | Comments Off on Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Next Steps in Social Media Marketing

Posted on December 4, 2018 by rgeller

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | 2 Comments

Definers Saga and the State of PR Ethics

Posted on November 28, 2018 by rgeller

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading →

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | 3 Comments

Google, you Complete Me! (A warm Thanksgiving tale)

Posted on November 21, 2018 by rgeller

It started several months ago. I was writing a Gmail when grey words mysteriously appeared ahead of my typing. “Hmmm, must be some new functionality,” I thought.  Then: “Hey, this just might be interesting and useful!” The suggested words did … Continue reading →

Posted in Fun Stuff, Weird News | Tagged , , , | Comments Off on Google, you Complete Me! (A warm Thanksgiving tale)

We’ve been hacked! Call the Press!

Posted on October 24, 2018 by rgeller

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading →

Posted in Current Affairs, Tech PR | Tagged , , , , , , | 1 Comment

End of Media Relations – or a new Beginning?

Posted on October 3, 2018 by rgeller

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading →

Posted in Influencer marketing, Marketing, Tech PR | Tagged , , , , , | 1 Comment

Prepare for a Reshuffling of the Internet Deck

Posted on September 13, 2018 by rgeller

In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright … Continue reading →

Posted in Current Affairs, In the News, Social Media | Tagged , , , , | 1 Comment

Is it time to Rethink our Faustian Bargain with “Free”?

Posted on August 28, 2018 by rgeller

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading →

Posted in PR Tech, Public Relations, Social Media, Technology | Tagged , , , , | 2 Comments

Content Curation’s Last stand?

Posted on August 1, 2018 by rgeller

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s … Continue reading →

Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech | Tagged , , , | Comments Off on Content Curation’s Last stand?

I‘m in PR: What’s the Big Idea?

Posted on July 11, 2018 by rgeller

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading →

Posted in Campaign Analysis, Public Relations, Social Media, Tech PR, Technology | Tagged , , | 1 Comment