Tag Archives: PR

ICOs, the new Press Release for a Blockchain World

Posted on January 23, 2018 by rgeller

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading →

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Lin Pophal on the Evolving Role and Field of PR

Posted on December 5, 2017 by rgeller

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading →

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Your Greatest Foe on Social Media – How to Fight Back

Posted on July 12, 2017 by rgeller

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading →

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Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

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It’s the End of the Truth as we Know it – is PR fine?

Posted on April 20, 2017 by rgeller

It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading →

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My Take on the Fake News Debate

Posted on February 16, 2017 by rgeller

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading →

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Newsflash: PR is NOT Sinister Media Manipulation

Posted on January 11, 2017 by rgeller

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations.  Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading →

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Crowdsourcing PR Dashboard Advice

Posted on December 14, 2016 by rgeller

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading →

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In Defense of “Fake News”

Posted on November 16, 2016 by rgeller

More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading →

Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News | Tagged , , , , | 1 Comment

Latest PR Tactic: Publishing on Platforms

Posted on November 10, 2016 by rgeller

Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading →

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