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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Social Media
Huffington Goes Viral with Data Science – You can Too
Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading
Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology Tagged big data, content marketing, media, PR, publisher, viral Comments Off on Huffington Goes Viral with Data Science – You can Too
Facebook Calls the News Shots, Upending Media and Marketing
I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I … Continue reading
No Accounting for Bias?
There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading
Posted in In the News, Social Media, Tech PR, Technology Tagged Facebook, news feed, PR Comments Off on No Accounting for Bias?
Social Tools Summit Cheat Sheet
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social … Continue reading
See You at Social Tools Summit Boston in 2 Weeks
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading
Posted in Agency news, Events, Social Media Tagged social media, Social Tools Summit Comments Off on See You at Social Tools Summit Boston in 2 Weeks
Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading
Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR Tagged content marketing, marketing, PR, SMW, social media Comments Off on Social Media Week NY Seminar Wrap
No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized Tagged PR, SMW, social media Comments Off on No one Cares about Your News – Now What? Join us on 2/23
HBR Covers the Death of a B2B Salesman – and Media Relations
My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading
Posted in PR Tech, Public Relations, Reading Files, Social Media, Tech PR, Technology Tagged B2B, media relations, PR, sales, tech Comments Off on HBR Covers the Death of a B2B Salesman – and Media Relations
CUNY Meetup Showcases Journalism Startups
If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice. Some … Continue reading
Posted in Events, In the News, NY Tech, PR Tech, Social Media Comments Off on CUNY Meetup Showcases Journalism Startups
What do Trump and ISIS have in Common?
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Politics, Social Media Comments Off on What do Trump and ISIS have in Common?
