Author Archives: rgeller

Lies My Social Media Guru told Me

Posted on May 2, 2011 by rgeller

I am starting a series of posts that aim to refute common social media myths. One of the most persistent ones is that mainstream media doesn’t matter anymore, and its corollary: anyone can be a publisher these days and take … Continue reading →

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Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)

Posted on April 29, 2011 by rgeller

Most people agree that it is important for a company to have a good reputation. There is a value that can be ascribed to reputation that is very real – both intangible, i.e., related to the perceptions of a company, … Continue reading →

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Bye Bye, BlackBerry

Posted on April 26, 2011 by rgeller

It was with mixed emotions that I laid down my BlackBerry and picked up a DroidX. Bye bye, BrickBreaker. Bye bye, Blackberry Messenger. The move was driven by equal parts device envy and the need to be on the cutting … Continue reading →

Posted in Fun Stuff, PR Tech | 1 Comment

Damn, We are Good (and Stressed!!) – The Demands of the PR Profession

Posted on April 21, 2011 by rgeller

There’s been much buzz and many tweets about an article today in Ragan’s PR Daily.  It references a study by CareerCast that says that PR is the second most stressful field – ranking after commercial airline pilot (the most stressful), … Continue reading →

Posted in Current Affairs, PR | 1 Comment

Online Privacy Fears: Does FOMO trump TMI?

Posted on April 15, 2011 by rgeller

The Journal had a big What They Know article series about the growing market for information about online personal info and activities; it cast the vendors that serve the market in a pretty dark light. Earlier this year, TIME magazine … Continue reading →

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Black and Bloomberg (Video Killed the Education Czar)

Posted on April 11, 2011 by rgeller

Bloomberg's embattled pick for schools chief, Cathleen Black, was removed from the position last week. In the end, it seems the empress had no clothes – or at least not everything needed to convince others (and herself) that she could … Continue reading →

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Study Identifies “Popularity Curves” for Online News

Posted on April 6, 2011 by rgeller

As I mentioned in my last post, I interviewed Jure Leskovec of Stanford University regarding new research methods that are shedding light on how news spreads online. The resulting insights should be of great interest to anyone in the field … Continue reading →

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New Research Sheds Light on How News Spreads Online

Posted on March 31, 2011 by rgeller

Breakthrough Identifies Roles of Influencers and Paves the way for Further Study A story in the New York Times recently caught my attention. The simple title Why Some Twitter Posts Catch on and Others Don’t, seemed to promise an article … Continue reading →

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CTIA Wrap: AT&T Steals Thunder, Proving Peril of Launching News at Shows

Posted on March 24, 2011 by rgeller

I just wrapped up attendance at the CTIA show in Orlando. It was two action-packed days, filled with client, media and analyst meetings. CTIA is one of the few mega tech shows left., and it was great to walk the … Continue reading →

Posted in Events, PR | Comments Off on CTIA Wrap: AT&T Steals Thunder, Proving Peril of Launching News at Shows

Times Profiles Press Secretary, Recalls his Classic Media Burn: “You are a hack!”

Posted on March 21, 2011 by rgeller

The New York Times recently profiled Jay Carney, Obama's new press secretary. The article covered Carney's background, and how world events have thrust him into the hot seat without much of a honeymoon period. The job of a press secretary … Continue reading →

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