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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
For Just $1/day, You can Save the PR-challenged Celebrity
In my last post, I wrote about how Anthony Weiner and Charlie Sheen are great ads for PR. Rather than dwell on what is becoming an increasingly bizarre (and as Jon Steward said, "now officially sad") story, in the case … Continue reading
Posted in Uncategorized Comments Off on For Just $1/day, You can Save the PR-challenged Celebrity
Weiner and Sheen: Possibly the Best Pitchmen for PR
For the very definition of unscripted, unplugged and a little if not a lot nutty public figures, you have first Charlie Sheen and then Anthony Weiner, possibly the best advertisements for PR in recent memory. They both took us on … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics 1 Comment
Morrissey Gets a Bag of Popchips; We get an Article on the Tricky Art of Influence Tracking
Brian Morrissey, who writes, tweets and blogs on advertising, related an episode in which he was sent a bag of Popchips. Apparently the algorithms, CPG marketers and Klout reckoned that Morrissey was a snack food influencer. His article (excerpt below) … Continue reading
Posted in Campaign Analysis Comments Off on Morrissey Gets a Bag of Popchips; We get an Article on the Tricky Art of Influence Tracking
Extreme Media Relations Part 2: “Reputational Attacks”
Last week I wrote about a starving artist – not the usual kind, but one who is intentionally starving, i.e. staging a public hunger strike, to get the attention of the New Yorker magazine. I found the story and his … Continue reading
Posted in Uncategorized Comments Off on Extreme Media Relations Part 2: “Reputational Attacks”
Extreme Media Relations: Artist Can’t Stomach Coverage, Stages Hunger Strike
The New York Post reported today that an artist was so distraught over an article in the New Yorker that he has been staging a very public hunger strike, in an attempt to get a retraction. The strike is now … Continue reading
Posted in In the News 5 Comments
What Marketers and Social Media Teams can Learn from Drudge Report
There are many applications for curation. PR and social media teams can add tremendous value by acting as a filter and finding the diamonds in the rough of all the Web noise: content that is timely and relevant, and can … Continue reading
Posted in PR Tech Comments Off on What Marketers and Social Media Teams can Learn from Drudge Report
B-M Fiasco Another Example of the Transparent PR Campaign
One week later there are still some rumblings about the Burson Marsteller Facebook fiasco. It is a spectacle that continues to draw attention and coverage. If we look at the episode more closely, however, it becomes clear that all the … Continue reading
Posted in Tech, Tech PR 2 Comments
Towards A More Refined Publicity Stunt
The publicity stunt is the carnival sideshow of PR. Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading
Posted in Books, Campaign Analysis, Fun Stuff Comments Off on Towards A More Refined Publicity Stunt
Hypocrisy Rampant in “When not to Pitch a Story”
There has been quite a bit of back and forth about the right time to pitch a story. Some of the voices make the seemingly reasonable point that in a busy time for news, when a mega story is breaking … Continue reading
Posted in In the News, PR 2 Comments
Research Reveals Roles of MSM, Twitter and Blogs in Online Info
In this third and final installment of my series of blog posts on research about how information spreads online, I cover the latest study from Stanford University, implications and findings for the tech sector, and offer general takeaways and advice … Continue reading
Posted in Interviews, PR Tech Comments Off on Research Reveals Roles of MSM, Twitter and Blogs in Online Info
