Author Archives: rgeller

Should People Get Media Training Before they use Twitter?

Posted on March 17, 2011 by rgeller

Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading →

Posted in In the News, Marketing, PR, PR Tech | 1 Comment

How Times Reporters Use Twitter (A Cocktail Party with Journalists)

Posted on March 15, 2011 by rgeller

The Public Editor column in the New York Times shines a light on how the paper covers news and seeks  to help readers better understand the reasoning behind their stories and editing decisions. This week, Public Editor Arthur Brisbane covered … Continue reading →

Posted in PR Tech, Reading Files | Comments Off on How Times Reporters Use Twitter (A Cocktail Party with Journalists)

9 Common Press Release Errors and How to Avoid Them

Posted on March 11, 2011 by rgeller

This week B2Bbuzz featured an article that I wrote on how to make the best use of press releases in support of PR and marketing programs. The press release has suffered an indentity crisis in recent years.  Some have questioned … Continue reading →

Posted in Uncategorized | 1 Comment

Tracx Helps you Start Making Social Media Sense (and ROI Dollars)

Posted on March 10, 2011 by rgeller

One of the nice things about blogging is that people are constantly bringing to my attention things that they think will interest my readers (please see my post Why I Like Getting Pitches).  This helps me discover new things.  Since … Continue reading →

Posted in PR Tech | Comments Off on Tracx Helps you Start Making Social Media Sense (and ROI Dollars)

Google Refresh is a Good Thing for PR, Social Media and the Web

Posted on March 4, 2011 by rgeller

Google was in the news this week for making significant adjustments to its search algorithm. Their move was an apparent response to all the outcry about high rankings for low quality content, which in turn has been driven by the … Continue reading →

Posted in Tech, Tech PR, Web/Tech | Comments Off on Google Refresh is a Good Thing for PR, Social Media and the Web

Bulldog Reporter Piece on State of PR Blogging

Posted on March 2, 2011 by rgeller

A Pew Research study that was in the news last week concluded that youg people are spending less time on blogs and more time on Twitter and Facebook.  This has led to some questions about the state of blogging and … Continue reading →

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Role of Publicists in the Oscar Chase; One Seat was Vacant

Posted on February 28, 2011 by rgeller

If you like movies and handicapping contests, there is no better time than Academy Award season.  And if you happen to be in PR, as I am, it is interesting to follow news reports about all the behind-the-scenes marketing, maneuvering … Continue reading →

Posted in Campaign Analysis, Current Affairs, Events, PR, Reading Files | Comments Off on Role of Publicists in the Oscar Chase; One Seat was Vacant

6 Degrees of Celebrity Train Wreck / Charlie “Sheeny”

Posted on February 25, 2011 by rgeller

I like to focus on the positive stories, even though I know that it is sometimes negative ones that can get the most attention.  A lot of this has to do with my belief in Karma – I am, after … Continue reading →

Posted in Current Affairs, Events | 2 Comments

Are You Tweeting to Me? I’m the Only One Here

Posted on February 24, 2011 by rgeller

The Middle East is on fire with revolution. As many news articles have documented, social media has played a key role, e.g. dissenters have used Facebook to organize and Twitter to have their voices heard. The governments in power have … Continue reading →

Posted in In the News, PR Tech | Comments Off on Are You Tweeting to Me? I’m the Only One Here

As the Media Turns: Has Apple Bulldozed One Deal Too Many?

Posted on February 18, 2011 by rgeller

It is one of those truisms that is especially relevant in the PR world: don’t pick fights with those who buy ink by the barrel. While in most cases it is electrons that are at stake these days, the principle … Continue reading →

Posted in In the News, Tech | Comments Off on As the Media Turns: Has Apple Bulldozed One Deal Too Many?