Author Archives: rgeller

What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

Posted on February 15, 2011 by rgeller

As I blogged last week, I spoke with Dr. Thomas Grant of Forrester about a new report: Tech Marketers Pursue Antiquated Marketing Strategies. Our wide-ranging discussion covered many topics that should be of interest to Flack’s Revenge readers. The report … Continue reading →

Posted in Interviews, Tech, Tech PR, Web 2.0 | Comments Off on What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)

Posted on February 10, 2011 by rgeller

I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading →

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Imaging Centers up their Image

Posted on February 3, 2011 by rgeller

I am a sucker for a good headline and a good story about PR. That is why yesterday’s Wall Street Journal article Boosting Medical Scans’ Image caught my attention (it also doesn’t hurt that I have three radiologists in my … Continue reading →

Posted in Campaign Analysis, In the News | Comments Off on Imaging Centers up their Image

SMAFUs: What they are and how to avoid them

Posted on January 28, 2011 by rgeller

A colleague burst into my office, concerned over an update she had seen on LinkedIn that led her to believe one of our top people had left the agency for another job. Later that same day, our LA manager sent … Continue reading →

Posted in Fun Stuff, Web/Tech | 2 Comments

Six Factors Reveal How News Spreads on Twitter

Posted on January 25, 2011 by rgeller

My post on the Social Fluency blog today reveals six factors that Gilad Lotan used to analyze Twitter activity surrounding the Tunisian uprising.  I had interviewed Gilad previously, regarding unrest in Iran in 2009, and the role that Twitter played. … Continue reading →

Posted in PR Tech | 4 Comments

Questions to Ask when Choosing a Tech PR Firm

Posted on January 20, 2011 by rgeller

Over the years, many have asked me how to best go about selecting a PR firm.  They have wanted to know what criteria are important, and about the right questions to ask. I generally respond that the questions and criteria … Continue reading →

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1 Space, 2 Space, Red Face, Blue Face (Slate Rants on Punctuation and Brings PR into Fray)

Posted on January 18, 2011 by rgeller

My job as a senior manager at a PR agency requires me to do a fair amount of editing and writing. Yet I am an engineer by education, and my training in these things has been mostly on-the-job (see my … Continue reading →

Posted in Fun Stuff, In the News, Writing Tips | 1 Comment

Building Thought Leadership with Social Media

Posted on January 17, 2011 by rgeller

On Friday I blogged about how content curation can be used to support thought leadership-building efforts. Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation … Continue reading →

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CES Media Coverage Indicates New Mood and Optimism in Tech

Posted on January 12, 2011 by rgeller

CES is the last of the tech mega trade shows still standing in the US.  Yet this show, like many others, has suffered in recent years in terms of attendance, excitement and media coverage, as companies have pulled back marketing … Continue reading →

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From Telephone to Twitter – Hits and Misses in Andrew Cuomo’s PR Playbook

Posted on January 6, 2011 by rgeller

It is a new political season, and there's been lots of coverage about the new landscape and incoming class.  Politics follows not too far behind my primary passions of PR, technology and social media.  So I especially like to track … Continue reading →

Posted in Politics, Tech | Comments Off on From Telephone to Twitter – Hits and Misses in Andrew Cuomo’s PR Playbook