Author Archives: rgeller

New Tech Reality Show: It’s Magic, is it a Leap?

Posted on February 3, 2016 by rgeller

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading →

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Did Fox Jump the Snark? (Brief History of Fake News Fails)

Posted on January 29, 2016 by rgeller

“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.  But it was Donald Trump that just said them, in tweets and interviews, about a statement that … Continue reading →

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How to Get Press for Your Startup

Posted on January 20, 2016 by rgeller

Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city. So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading →

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HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

Posted on January 5, 2016 by rgeller

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. … Continue reading →

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Meetup Explores the Art of the PR Pitch

Posted on December 15, 2015 by rgeller

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading →

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CUNY Meetup Showcases Journalism Startups

Posted on December 10, 2015 by rgeller

If you work in PR, it is good to keep an eye on the world of media innovation.  You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice.   Some … Continue reading →

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What do Trump and ISIS have in Common?

Posted on December 2, 2015 by rgeller

Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading →

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Singles’ Day on Chinese Social Media

Posted on November 12, 2015 by rgeller

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading →

Posted in Events, Social Media, Tech PR, Uncategorized, Web/Tech | Comments Off on Singles’ Day on Chinese Social Media

Of Immoderate Moderators and Paranoid Pols

Posted on November 4, 2015 by rgeller

Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman. It is a faux memoir, written in the former president’s … Continue reading →

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