Category Archives: Tech PR

Hannah and Her Sister Disrupt PR with Babbler

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading

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Check out Geek Art & Design at Creative Tech Week NYC

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week, at the Clemente Center on the Lower East Side. I had been invited to CTW and did … Continue reading

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Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading

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New Tech Reality Show: It’s Magic, is it a Leap?

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading

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HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. … Continue reading

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Singles’ Day on Chinese Social Media

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading

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Tech Blogger Lament: “It’s now all about the page-clicks”

It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago.   One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading

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The Best Way to Reach Chinese Media

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the … Continue reading

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Naughty or Nice? State of Tech Brand and PR Implications

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading

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