Category Archives: PR

Secret to great tech PR? Messaging, messaging, messaging!

Posted on January 9, 2014 by rgeller

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading →

Posted in Marketing, PR, PR Tech, Reading Files, Tech PR | Comments Off on Secret to great tech PR? Messaging, messaging, messaging!

Cool and Candor, by the Numbers

Posted on September 16, 2013 by rgeller

If I asked you what Miley Cyrus and Warren Buffet have in common when it comes to brand building and PR, you'd probably think I was nuts. But both were the focus of recent posts about these things, and how … Continue reading →

Posted in PR, PR Tech, Reading Files, Writing Tips | Comments Off on Cool and Candor, by the Numbers

4 “Present Shock” Trends – and What they Mean for PR

Posted on May 15, 2013 by rgeller

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading →

Posted in Books, PR, PR Tech, Reading Files | Comments Off on 4 “Present Shock” Trends – and What they Mean for PR

Times Tussle Pits Tesla CEO & Fans vs. Journos

Posted on February 21, 2013 by rgeller

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading →

Posted in Campaign Analysis, In the News, PR, PR Tech | Comments Off on Times Tussle Pits Tesla CEO & Fans vs. Journos

Mind the Customer Experience at your Next PR Event

Posted on February 1, 2013 by rgeller

You may have heard of a relatively new buzzword that is getting lots of play in the customer service and telecom arenas: customer experience management (CEM). I thought about this when I attended a press luncheon this week that our … Continue reading →

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So, How did Lance Armstrong do? Was it a good PR Move?

Posted on January 22, 2013 by rgeller

It was one of the world’s worst kept secrets: Lance Armstrong’s decision to tell all on Oprah. The media widely covered this leading up to the interviews, and speculated about motives, what would be revealed, etc. I thought t that … Continue reading →

Posted in Current Affairs, In the News, PR, Sports | Comments Off on So, How did Lance Armstrong do? Was it a good PR Move?

Tech Media Thrashes About – and Blames PR, a Convenient Target

Posted on November 29, 2012 by rgeller

My friend and former colleague Suzanne McGee called my attention to a story, the kind of which has become sadly familiar. John Biggs wrote on TechCrunch about Churn:The Problem of the New Tech Journalism.. John writes: We post a lot … Continue reading →

Posted in In the News, PR | 1 Comment

Content Curation Update and Roundup

Posted on November 16, 2012 by rgeller

I am working on my monthly Windmill Networking content marketing column, and thought it would be a good time to revisit my article Blow Out Your Content Markerting and Lead Social Conversations witih Content Curation, which ran in March. So … Continue reading →

Posted in PR, PR Tech, Web 2.0 Hacks, Mashups and Utilities for PR, Web/Tech | 1 Comment

Is Crowdfunding the New Tech PR Press Release?

Posted on October 25, 2012 by rgeller

We glamorize entrepreneurship. This can be seen in the things that we read, and that get covered in the media; “new” can often mean newsworthy, and startups have a certain allure for the tech journalist or blogger. But there is … Continue reading →

Posted in NY Tech, PR, PR Tech | 2 Comments

The Hidden PR Persuaders

Posted on October 5, 2012 by rgeller

I am writing about a topic that you don’t see buzzed about much on the PR blogs: persuasion. Perhaps we don’t talk about it because PR people might not like to see themselves as persuaders (my fellow Windmill Networking columnist … Continue reading →

Posted in Politics, PR | 2 Comments