Category Archives: PR Tech

Ted Underwood on Topic Modeling and PR

Posted on September 24, 2015 by rgeller

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading →

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Social Tools Summit Wrap

Posted on May 15, 2015 by rgeller

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full … Continue reading →

Posted in PR Tech, Technology, Uncategorized | 2 Comments

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Posted on March 23, 2015 by rgeller

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading →

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GigaOm Crash? Houston, We Have a Bigger Problem

Posted on March 12, 2015 by rgeller

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading →

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PR In China: the Latest Hits (and Misses)

Posted on December 4, 2014 by rgeller

Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media.  As I said, those … Continue reading →

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In the new “Curate or Perish” World, what’s a Flack to Do?

Posted on November 17, 2014 by rgeller

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading →

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Strong Media Brands: the answer to Native Advertising Concerns

Posted on November 11, 2014 by rgeller

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading →

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Lessons from Louis C.K. on PR Messaging

Posted on June 4, 2014 by rgeller

I am a big fan of comedian Louis C.K., and love his show on FX.  I have blogged about his lessons for PR before. Another one recently occurred to me.  We had just completed two seminars here at Fusion PR … Continue reading →

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Sex + Tech Themed Meetup Gives “Come to the Phone” New Meaning

Posted on February 5, 2014 by rgeller

The wind was blowing, the snow was falling, there was a NY Tech Meetup going on… and it had been way too long since I went to one, so I made a game time decision, scared up a last minute … Continue reading →

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Secret to great tech PR? Messaging, messaging, messaging!

Posted on January 9, 2014 by rgeller

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading →

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