Author Archives: rgeller

NY Tech Updates, via NY Daily News

Posted on August 9, 2012 by rgeller

My girlfriend and I stayed at her beach house on Long Island for a few days. It was nice to enjoy time in the sun, on the beautiful beach at Smith Point.  I generally fight wind, sand and ocean spray while … Continue reading →

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Quality Photos are Marketing Money

Posted on July 31, 2012 by rgeller

There have been many stories about the death of PR (see my post Circle of Life in PR). And now it seems that SEO is being killed off too (see this Forbes piece). Yet, the last time I looked, the … Continue reading →

Posted in Uncategorized | 1 Comment

VCs Wake up to the fact that PR Actually Works

Posted on July 24, 2012 by rgeller

In the tech PR field, we have an interesting and sometimes tortured relationship with VCs. Especially for those of us that work with startups, we value the financial muscle that they bring. We greatly appreciate it when they they introduce … Continue reading →

Posted in In the News, PR Tech, Tech PR | Comments Off on VCs Wake up to the fact that PR Actually Works

Latest NY Tech Story Roundup: NY Chips away at Boston and The Valley

Posted on July 20, 2012 by rgeller

I saw a couple of interesting articles about NY tech this week.  Hannan, our summer intern from France, pointed out this Huffingtom Post story: NY Startups Help Fuel High-tech Renaissance.  It quotes NY Tech Meetup’s Andrew Rasiej: “There is a … Continue reading →

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How the Political News “Sausage” is Made: “Take this Quote and Cut it!”

Posted on July 19, 2012 by rgeller

Imagine that you work for a tech company, and just completed an interview for an important publication. You thought you nailed the briefing, but just to be sure, you decide to ask the reporter to see the article, or at … Continue reading →

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July NY Tech Meetup Wrap – 9 Great Demos, and Networking Too

Posted on July 11, 2012 by rgeller

Fusion PR CEO Jordan Chanofsky and I attended the July NY Tech Meetup, which featured a great mix of demos, as always (there were no guest speakers this time around, so they managed to get even more demos in). They ranged … Continue reading →

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Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy

Posted on July 3, 2012 by rgeller

Most who follow the tech field know that everything big data is hot these days. From banking, to construction, to retail, big data is being used in more and more industries. As it becomes cheaper and easier to use, it … Continue reading →

Posted in Campaign Analysis, Current Affairs, Food and Drink, In the News | Comments Off on Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy

Lowbrow Branding Effort

Posted on June 29, 2012 by rgeller

There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading →

Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, Sports | Comments Off on Lowbrow Branding Effort

A Good App is Hard to Find: PR Now Critical in App Discovery and Success

Posted on June 26, 2012 by rgeller

App Design, useability, and speed are all very important aspects of a good quality app but what makes one stand out from its competitors? It is a common lament these days: so many great apps to chose from, yet how … Continue reading →

Posted in Apps, Marketing, PR | 1 Comment

7 Content and Social Media Marketing Myths, Refuted

Posted on June 21, 2012 by rgeller

Using social media to achieve your content marketing goals adds challenges as well as opportunities. There are always new things to try, however, it is also easy to waste time and resources by going down blind alleys. Conducting research and … Continue reading →

Posted in PR, PR Tech, Reading Files | 3 Comments