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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
Is a Town Hall Debate an Example of Content Marketing? One Authority Says “Yes”
My monthly column on Windmill Networking, which went live today, focuses on content marketing in politics – and the lessons that we can learn and apply. Despite its title is (“Hail to the Content Chief”), the article was intentionally non-partisan. … Continue reading
Posted in Current Affairs, In the News Comments Off on Is a Town Hall Debate an Example of Content Marketing? One Authority Says “Yes”
The Hidden PR Persuaders
I am writing about a topic that you don’t see buzzed about much on the PR blogs: persuasion. Perhaps we don’t talk about it because PR people might not like to see themselves as persuaders (my fellow Windmill Networking columnist … Continue reading
Posted in Politics, PR 2 Comments
If it Bleeds, it Leads; Is tech journalism (and PR) Broken?
Recently some media critics have found fault with the state of tech journalism, particularly in light of all the attention lavished on the new iPhone. E.g., Tom Foremski (who previously wrote about “tedious product journalism” in tech) said, in his … Continue reading
Posted in Uncategorized Comments Off on If it Bleeds, it Leads; Is tech journalism (and PR) Broken?
Doubling Down on Sheer Idiocy
I used to love reading William Safire’s NY Times magazine column On Language. Safire, was, among other things, a wordsmith. He loved to examine the hot phrases and words of the day, exploring their origins, usage and relevance. If Safire … Continue reading
Posted in Current Affairs, Politics, PR Comments Off on Doubling Down on Sheer Idiocy
NY Tech Story Roundup: Invasion of Valley culture, Rise of AlleyCorp
Perhaps I enjoyed the end of the summer too much, and am now overdue for my usual Friday wrap on NY tech stories that are in the news. Without further adieu, I share the latest, below: The NY Times featured … Continue reading
Posted in NY Tech Comments Off on NY Tech Story Roundup: Invasion of Valley culture, Rise of AlleyCorp
Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)
Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading
Posted in In the News, Marketing, PR Tech, Tech, Tech PR Comments Off on Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)
Sniping Between Major Tech Blogs Reveals Intensely Competitive Nature of Tech News
A series of blog posts and comments revealed how intensely competitive, and sometimes deeply personal the world of tech news can be. It started out as a rant about broken embargoes, and devolved into trash talking between players from two … Continue reading
Posted in In the News, PR Tech 2 Comments
Social Media Marketing Insight: Big Data Challenge and Opportunity
My monthly content marketing column today focuses on trend tracking in the social media wild. It shouldn’t be hard to do this, right? Everywhere you look you see various trending reports, and there are many services which aim to index, … Continue reading
Posted in Uncategorized 1 Comment
Absurd to Call Samsung Customer Service Issue a “Tech PR Fail”
The Twittersphere lit up yesterday over a piece in the NY Times. The Haggler consumer advocate column reported a customer service issue involving a Samsung printer. The problem escalated, a PR person somehow got caught in the middle, and before … Continue reading
Posted in Uncategorized Comments Off on Absurd to Call Samsung Customer Service Issue a “Tech PR Fail”
NY Tech in Numbers Infographic / Thank You, Summer 2012 Interns
At Fusion PR, we've enjoyed watching the growth of the NY tech scene in recent years. Our home office is here in the city, as are a number of clients, so we have front row seats. I and others at the … Continue reading
Posted in NY Tech Comments Off on NY Tech in Numbers Infographic / Thank You, Summer 2012 Interns
