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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Tags
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- cybersecurity
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- fake news
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- influencer marketing
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
So, How did Lance Armstrong do? Was it a good PR Move?
It was one of the world’s worst kept secrets: Lance Armstrong’s decision to tell all on Oprah. The media widely covered this leading up to the interviews, and speculated about motives, what would be revealed, etc. I thought t that … Continue reading
Posted in Current Affairs, In the News, PR, Sports Comments Off on So, How did Lance Armstrong do? Was it a good PR Move?
Tempt – and then Reject – Your Best Customers: The Great New Way to Build Brand
If I told you there was a way to build your brand by tempting – and then rejecting – more customers; would you believe me? The very idea might be foreign to tech marketers, but it is a strategy that … Continue reading
Posted in In the News, Tech PR Comments Off on Tempt – and then Reject – Your Best Customers: The Great New Way to Build Brand
Netflix Shows Facebook its Privates, Gets Slapped by SEC
I love the intersection of words and technology. One phrase that seems to have caught on recently is “humblebragging”, that is the art of shedding crocodile tears, or exhibiting false modesty, generally via social media status updates (this NY Times … Continue reading
Posted in Uncategorized Comments Off on Netflix Shows Facebook its Privates, Gets Slapped by SEC
94 Words, Botched Media Opp, Nary a PR Person in Sight
Most of us have heard about those 94 words: the now infamous talking points that Susan Rice used to explain what happened in the Benghazi tragedy. On Tuesday, the Wall Street Journal featured a blow-by-blow account of how a CIA … Continue reading
Posted in In the News, Politics, Reading Files Comments Off on 94 Words, Botched Media Opp, Nary a PR Person in Sight
Tech Media Thrashes About – and Blames PR, a Convenient Target
My friend and former colleague Suzanne McGee called my attention to a story, the kind of which has become sadly familiar. John Biggs wrote on TechCrunch about Churn:The Problem of the New Tech Journalism.. John writes: We post a lot … Continue reading
Posted in In the News, PR 1 Comment
Facebook Brand Page Reach: Turkey, or Goose that Laid the Golden Egg?
Recently, there’s been some controversy over Facebook regarding brand page reach and costs. My post yesterday on Windmill Networking cited a social media succes story; it was about an effort that relied heavily on Facebook ads to improve brand page … Continue reading
Posted in Uncategorized Comments Off on Facebook Brand Page Reach: Turkey, or Goose that Laid the Golden Egg?
Content Curation Update and Roundup
I am working on my monthly Windmill Networking content marketing column, and thought it would be a good time to revisit my article Blow Out Your Content Markerting and Lead Social Conversations witih Content Curation, which ran in March. So … Continue reading
Crawling Back
Anyone who follows this blog knows that I like to post at least once and sometimes several times per week. However, hopefully most will forgive me for going dark last week as Hurricane Sandy blew into our lives, here in … Continue reading
Posted in Uncategorized Comments Off on Crawling Back
Is Crowdfunding the New Tech PR Press Release?
We glamorize entrepreneurship. This can be seen in the things that we read, and that get covered in the media; “new” can often mean newsworthy, and startups have a certain allure for the tech journalist or blogger. But there is … Continue reading
Posted in NY Tech, PR, PR Tech 2 Comments
Google to SMBs: Don’t rely on PPC, use Search, Social and PR for Top Results
SMBs that have wanted to improve results through online marketing have often turned to Google and AdWords pay-per-click (PPC) campaigns. There is no question that shrewdly planned PPC campaigns generate results. However, the growing popularity of this method means that … Continue reading
Posted in In the News, Tech PR Comments Off on Google to SMBs: Don’t rely on PPC, use Search, Social and PR for Top Results
