Author Archives: rgeller

RTFC – Reading your Way to Tech PR Success

Before I got into tech PR, much earlier in my career, I worked in technical support. Back then, we had a saying for customers that did not want to take the time to try to figure things out for themselves … Continue reading

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Turning the Web Din into a Vibrant Content Marketplace with Content Curation

My monthly Content Marketing column, which ran today, offers content curation tips that are based on how the pros do it (meanling professional online publishers and news sites). The appeal of curation for content and social media marketers is obvious; … Continue reading

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Grandmaster Flash: Is Magnus Carlsen a Media Darling or Manipulator?

In a story this week, The New York Times called out a “shrewd”: and “carefully constructed” marketing campaign by 22 year old chess phenom Magnus Carlsen and his “handlers”: Chess has its superstars, but.. there is no one like Carlsen, … Continue reading

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Got Earnings? Now You can Tweet it from the Rooftops

Back in December, I wrote about how Netflix CEO Reed Hastings ran afoul of SEC Fair Disclosure rules by posting an update on Facebook about record viewing numbers. There was much buzz about the SEC action at the time – … Continue reading

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It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

Tear Down that eHail Wall, Mr. Mayor!

A judge just denied NYC Mayor Michael Bloomberg’s quest to outlaw large sugary drinks here.  Now I hear that Bloomberg has styrofoam cups in his crosshairs. Since the Mayor has been such a great cheerleader for NY Tech, I thought … Continue reading

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Launch Show Wrap

I like to write about the booming tech sector in NY, which recently eclipsed Boston in terms of dollars behind VC-funded startups. However, a few days at Launch 2013 in San Francisco convinced me that NY has quite a ways to go … Continue reading

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Times Tussle Pits Tesla CEO & Fans vs. Journos

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading

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February NY Tech Meetup (or Bust!)

I attended the February NY Tech Meetup last night; it was great event, as always, but not easy to get in. They really should try to find a larger venue. Trying to get tickets has gone from a mildly frustrating … Continue reading

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Mind the Customer Experience at your Next PR Event

You may have heard of a relatively new buzzword that is getting lots of play in the customer service and telecom arenas: customer experience management (CEM). I thought about this when I attended a press luncheon this week that our … Continue reading

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