Author Archives: rgeller

What can tech PR Learn from Elmore Leonard? Get Shorty

I was very sad to hear that Elmore Leonard died last week. I like crime novels, and really enjoyed a number of his books. Elmore Leonard's prose was taut; he had a way of pulling you into a story while … Continue reading

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PR’s Dr. Death is at it Again (How Real is the Threat from Google)?

There has been much buzz about Google’s new Webmaster rules, in the wake of Tom Foremski’s article: Did Google Just Kill PR Agencies? (My friend and former Fusionite Chris Michaels alerted me to the story; thanks, Chris!) Foremski has something … Continue reading

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Baby Bump: Brands Try to Insert Themselves into the Royal Conversation

Most people who are in the PR field are familiar with the practice of "newsjacking".  It comes from the combination of "hijack" and "news", and is an attempt to ride the coattails of news that relates to your company, product … Continue reading

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One Small Step for Crowdfunding; A Giant Leap for Startups

Last year I wrote about online crowdfunding, and how it could give startups another way to not just raise capital but also take their stories public. There was much excitement here in the NY tech community and nationally about the … Continue reading

Posted in Current Affairs, NY Tech, Tech PR | 2 Comments

Recent News Events are Good PR for Tech Media

While many tech PR clients prefer coverage in the biggest publications, the NSA story demonstrates the continued and enduring importance of tech media – and not just for the quick hit. Seasoned PR practitioners know that consistent coverage in the … Continue reading

Posted in In the News, Tech PR | 1 Comment

Splash of PR Helps Startups Swim with Sharks (and Get Funded)

My friend and fellow Windmill Networking columnist Judy Gombita wrote recently about the positive impact that reputation can have on company value. This is true for small and large companies, private and public. But there is no better way to … Continue reading

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Times: PR Execs Blew the Lid Off Bloomberg Affair

As readers of this blog know, I like to call out unfair reports about the PR profession (hence the name of the blog – “Flack” is pejorative for PR). I do this regardless of the importance of the offender. E.g. … Continue reading

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This is an investigation! Hand over your PR files and emails…

If you are in PR and read the title of this post, your heart may be beating just a little bit faster now. Could it really happen to you? It’s a natural concern, given the latest headlines. There have been … Continue reading

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4 “Present Shock” Trends – and What they Mean for PR

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading

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What Happens when Social and Traditional Media Worlds Collide

The Boston Marathon incident and aftermath vividly showed the interplay that can happen between social and traditional media, and what happens when these worlds collide. We saw a frenetic manhunt that pitted citizen sleuths vs. journalists and made the latter … Continue reading

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