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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
3 Surefire Open Spaces Marketing Tactics
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in … Continue reading
Posted in Uncategorized Tagged content marketing, marketing, PR, social media Comments Off on 3 Surefire Open Spaces Marketing Tactics
Better Call Saul the PR Hound
I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading
Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files Comments Off on Better Call Saul the PR Hound
Sushi for PR Champions
You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi, a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach earned … Continue reading
Posted in Uncategorized Comments Off on Sushi for PR Champions
Find and Fill Open Spaces to Connect with Customers
While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to … Continue reading
Posted in Marketing, Public Relations, Social Media, Technology 2 Comments
Secret to Creativity? Ditch the Phone! Get Bored!
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people … Continue reading
Posted in PR, Public Relations, Social Media, Technology Comments Off on Secret to Creativity? Ditch the Phone! Get Bored!
Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading
Posted in In the News, Tech, Tech PR, Uncategorized Comments Off on Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
Fusion’s Favorite Mobile Apps of 2014
We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). It was a fun exercise, as there was much variety in the answers (no one picked the same … Continue reading
Posted in Fusion Culture Comments Off on Fusion’s Favorite Mobile Apps of 2014
Tips for Getting your Tech News Covered in China
As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person … Continue reading
Posted in PR, Public Relations, Technology Comments Off on Tips for Getting your Tech News Covered in China
PR In China: the Latest Hits (and Misses)
Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those … Continue reading
Uber Flap Shines Harsh Light on Tech Journalism
Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The … Continue reading
Posted in Uncategorized Comments Off on Uber Flap Shines Harsh Light on Tech Journalism
