Author Archives: rgeller

The Best Way to Reach Chinese Media

Posted on August 11, 2015 by rgeller

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the … Continue reading →

Posted in Public Relations, Tech PR | 2 Comments

Naughty or Nice? State of Tech Brand and PR Implications

Posted on August 10, 2015 by rgeller

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading →

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Posted on July 30, 2015 by rgeller

[View the story “Engage NYC Digital Storytelling Conference” on Storify]

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Open letter to Media: Please get this Blowhard to Shut up Go Away

Posted on July 20, 2015 by rgeller

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading →

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When to Get Tough in PR, via the de Blasio vs. Cuomo Feud

Posted on July 8, 2015 by rgeller

Last week NY Mayor Bill de Blasio very publicly kicked Governor Andrew Cuomo to the curb. The NY Times reported: … in candid and searing words… De Blasio… accused… Cuomo… of … personal pettiness, “game-playing” and a desire for “revenge.” … Continue reading →

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One Thing you CAN’T Measure in PR

Posted on June 22, 2015 by rgeller

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading →

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

Posted in NY Tech, PR, Public Relations, Technology, Uncategorized | Tagged , | 2 Comments

Social Tools Summit Wrap

Posted on May 15, 2015 by rgeller

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full … Continue reading →

Posted in PR Tech, Technology, Uncategorized | 2 Comments

Off to the Social Tools Summit

Posted on May 8, 2015 by rgeller

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading →

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Trick or Tweet? The Damage of TMI

Posted on May 1, 2015 by rgeller

So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.  As I wrote … Continue reading →

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