Author Archives: rgeller

When to Get Tough in PR, via the de Blasio vs. Cuomo Feud

Posted on July 8, 2015 by rgeller

Last week NY Mayor Bill de Blasio very publicly kicked Governor Andrew Cuomo to the curb. The NY Times reported: … in candid and searing words… De Blasio… accused… Cuomo… of … personal pettiness, “game-playing” and a desire for “revenge.” … Continue reading →

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One Thing you CAN’T Measure in PR

Posted on June 22, 2015 by rgeller

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading →

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

Posted in NY Tech, PR, Public Relations, Technology, Uncategorized | Tagged , | 2 Comments

Social Tools Summit Wrap

Posted on May 15, 2015 by rgeller

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full … Continue reading →

Posted in PR Tech, Technology, Uncategorized | 2 Comments

Off to the Social Tools Summit

Posted on May 8, 2015 by rgeller

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading →

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Trick or Tweet? The Damage of TMI

Posted on May 1, 2015 by rgeller

So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.  As I wrote … Continue reading →

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Getting in with the New In Crowd: Developers

Posted on April 23, 2015 by rgeller

Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience … Continue reading →

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Posted on March 23, 2015 by rgeller

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading →

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GigaOm Crash? Houston, We Have a Bigger Problem

Posted on March 12, 2015 by rgeller

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading →

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March NY Tech Meetup

Posted on March 5, 2015 by rgeller

People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos. … Continue reading →

Posted in Events, NY Tech, Uncategorized | 1 Comment