Author Archives: rgeller

Trump Gets Schooled in PR

Posted on October 27, 2016 by rgeller

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading →

Posted in Campaign Analysis, In the News, Politics, PR, Public Relations | Comments Off on Trump Gets Schooled in PR

New Group Aims to Study Impact of AI and Algorithms on Society

Posted on October 18, 2016 by rgeller

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.  Recently he told me about a new effort that he helped conceive – DigiDig … Continue reading →

Posted in PR Tech, Tech, Technology | Tagged | 1 Comment

Apple News-buster Seth Weintraub on the State-of-the-scoop

Posted on September 28, 2016 by rgeller

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading →

Posted in Interviews, PR, PR Tech, Public Relations, Tech, Tech PR | Comments Off on Apple News-buster Seth Weintraub on the State-of-the-scoop

Is this the End of the Big Tech Reveal?

Posted on September 15, 2016 by rgeller

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading →

Posted in Campaign Analysis, PR Tech, Public Relations, Tech PR, Technology | Comments Off on Is this the End of the Big Tech Reveal?

Top IT News Picks of the New York Tech Crowd

Posted on August 31, 2016 by rgeller

Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great … Continue reading →

Posted in NY Tech, PR, PR Tech, Public Relations | Comments Off on Top IT News Picks of the New York Tech Crowd

Lessons in Tech Branding from Rock Icons

Posted on August 23, 2016 by rgeller

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading →

Posted in Branding, Fun Stuff, PR, Public Relations | Tagged , , | Comments Off on Lessons in Tech Branding from Rock Icons

Huffington Goes Viral with Data Science – You can Too

Posted on August 9, 2016 by rgeller

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading →

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology | Tagged , , , , , | Comments Off on Huffington Goes Viral with Data Science – You can Too

Facebook Calls the News Shots, Upending Media and Marketing

Posted on July 14, 2016 by rgeller

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I … Continue reading →

Posted in PR Tech, Social Media, Tech PR | Tagged , , | 2 Comments

Israeli Startups Join Axis Innovation at NYSE

Posted on June 27, 2016 by rgeller

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.  It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading →

Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized | 2 Comments

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Posted on June 22, 2016 by rgeller

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading →

Posted in Tech, Tech PR, Technology | Tagged , , | Comments Off on “Buzzword Bake-off” Reveals the Most Hyped Tech Terms