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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech Tagged fake news, journalism, media, post-truth, PR, public relations Comments Off on It’s the End of the Truth as we Know it – is PR fine?
What to do when PR hits a Pay Wall
PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers … Continue reading
Posted in PR, PR Tech, Social Media, Tech, Tech PR Comments Off on What to do when PR hits a Pay Wall
3 Ways to Blow out Influencer Marketing Results
When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said … Continue reading
Posted in Marketing, Networking, PR Tech, Tech PR Comments Off on 3 Ways to Blow out Influencer Marketing Results
Nailing the Facebook Image: Handy Cheat Sheet
To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading
Posted in Uncategorized Comments Off on Nailing the Facebook Image: Handy Cheat Sheet
Trump is sucking the Air and Fun from PR and News
There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading
Posted in In the News, PR, Public Relations Comments Off on Trump is sucking the Air and Fun from PR and News
My Take on the Fake News Debate
I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading
Posted in Events, PR, Social Media, Tech, Tech PR Tagged Facebook, fake news, Google, journalism, PR, social networks 3 Comments
Are PR and Branded Content Fake News?
I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News”. The neat label is deceptive because … Continue reading
Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR 3 Comments
Enterprise Design Tips and Resources, via NYETM
I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of … Continue reading
Posted in Events, NY Tech, Tech, Technology Tagged enterprise technology, influencer marketing, tech PR, UX Comments Off on Enterprise Design Tips and Resources, via NYETM
Newsflash: PR is NOT Sinister Media Manipulation
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading
Posted in In the News, PR, PR Tech Tagged media relations, PR, public relations Comments Off on Newsflash: PR is NOT Sinister Media Manipulation
Crowdsourcing PR Dashboard Advice
A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading
Posted in Agency news, Marketing, PR Tech, Public Relations, Tech PR, Technology Tagged dashboard, metrics, PR Comments Off on Crowdsourcing PR Dashboard Advice
