Category Archives: Marketing

How Stone Temple Kills it with B2B Marketing Videos

Posted on November 29, 2017 by rgeller

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in … Continue reading →

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See You at Social Tools Summit Next Week

Posted on October 11, 2017 by rgeller

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading →

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4 PR Lessons From Comedy via Seinfeld and Stern

Posted on October 4, 2017 by rgeller

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading →

Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations | 2 Comments

Will Ad Tech Stumbles Drive More Budget to PR?

Posted on September 13, 2017 by rgeller

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading →

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Your Greatest Foe on Social Media – How to Fight Back

Posted on July 12, 2017 by rgeller

Who’s your biggest foe on social media?  Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.  To … Continue reading →

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Hot Startups Join Axis Innovation at NYSE

Posted on June 28, 2017 by rgeller

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me … Continue reading →

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Jennifer Johnson Schools on PR and Positioning at NYETM

Posted on June 1, 2017 by rgeller

I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of … Continue reading →

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Posted on May 3, 2017 by rgeller

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading →

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3 Ways to Blow out Influencer Marketing Results

Posted on March 23, 2017 by rgeller

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said … Continue reading →

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Crowdsourcing PR Dashboard Advice

Posted on December 14, 2016 by rgeller

A client asked recently for our recommendations in PR dashboards. We are techies  here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was … Continue reading →

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