Category Archives: Marketing

How to Social in 2019: Experts Share their Views

Posted on January 10, 2019 by rgeller

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized | Tagged , , , , , | 1 Comment

Next Steps in Social Media Marketing

Posted on December 4, 2018 by rgeller

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | 2 Comments

End of Media Relations – or a new Beginning?

Posted on October 3, 2018 by rgeller

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading →

Posted in Influencer marketing, Marketing, Tech PR | Tagged , , , , , | 1 Comment

Content Curation’s Last stand?

Posted on August 1, 2018 by rgeller

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s … Continue reading →

Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech | Tagged , , , | Comments Off on Content Curation’s Last stand?

Startup PR Myths Busted, via NY Tech Meetup

Posted on April 24, 2018 by rgeller

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. … Continue reading →

Posted in Marketing, NY Tech, PR, Tech, Tech PR | Tagged , , | 1 Comment

Tell Human Stories when pitching ICOs: John Biggs of TechCrunch

Posted on April 4, 2018 by rgeller

I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on … Continue reading →

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How Stone Temple Kills it with B2B Marketing Videos

Posted on November 29, 2017 by rgeller

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen, who participated in … Continue reading →

Posted in Branding, Interviews, Marketing, PR Tech | Tagged , , | Comments Off on How Stone Temple Kills it with B2B Marketing Videos

See You at Social Tools Summit Next Week

Posted on October 11, 2017 by rgeller

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading →

Posted in Branding, Events, Influencer marketing, Marketing, PR, Uncategorized | Tagged | Comments Off on See You at Social Tools Summit Next Week

4 PR Lessons From Comedy via Seinfeld and Stern

Posted on October 4, 2017 by rgeller

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading →

Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations | 2 Comments

Will Ad Tech Stumbles Drive More Budget to PR?

Posted on September 13, 2017 by rgeller

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading →

Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech | Comments Off on Will Ad Tech Stumbles Drive More Budget to PR?