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Recent Posts
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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
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Category Archives: Reading Files
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?
Strong Media Brands: the answer to Native Advertising Concerns
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading
Posted in PR, PR Tech, Reading Files, Uncategorized Comments Off on Strong Media Brands: the answer to Native Advertising Concerns
Secret to great tech PR? Messaging, messaging, messaging!
We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading
Posted in Marketing, PR, PR Tech, Reading Files, Tech PR Comments Off on Secret to great tech PR? Messaging, messaging, messaging!
How to Maximize Social? This New Book by Neal Schaffer Explains
Cross-posted on Fusion Forum Neal Schaffer’s book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you’re not already familiar, Neal (bio) is a Forbes top 50 Social … Continue reading
Posted in Books, Reading Files, Web 2.0 Comments Off on How to Maximize Social? This New Book by Neal Schaffer Explains
Cool and Candor, by the Numbers
If I asked you what Miley Cyrus and Warren Buffet have in common when it comes to brand building and PR, you'd probably think I was nuts. But both were the focus of recent posts about these things, and how … Continue reading
Posted in PR, PR Tech, Reading Files, Writing Tips Comments Off on Cool and Candor, by the Numbers
4 “Present Shock” Trends – and What they Mean for PR
I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading
Posted in Books, PR, PR Tech, Reading Files Comments Off on 4 “Present Shock” Trends – and What they Mean for PR
94 Words, Botched Media Opp, Nary a PR Person in Sight
Most of us have heard about those 94 words: the now infamous talking points that Susan Rice used to explain what happened in the Benghazi tragedy. On Tuesday, the Wall Street Journal featured a blow-by-blow account of how a CIA … Continue reading
Posted in In the News, Politics, Reading Files Comments Off on 94 Words, Botched Media Opp, Nary a PR Person in Sight
NY Tech Updates, via NY Daily News
My girlfriend and I stayed at her beach house on Long Island for a few days. It was nice to enjoy time in the sun, on the beautiful beach at Smith Point. I generally fight wind, sand and ocean spray while … Continue reading
Posted in NY Tech, Reading Files Comments Off on NY Tech Updates, via NY Daily News
7 Content and Social Media Marketing Myths, Refuted
Using social media to achieve your content marketing goals adds challenges as well as opportunities. There are always new things to try, however, it is also easy to waste time and resources by going down blind alleys. Conducting research and … Continue reading
Posted in PR, PR Tech, Reading Files 3 Comments
Foremski Praises Tech PR, Buries Tech Journalism
Tom Foremski has written about the rise of tech product journalism and corresponding growth in the tech PR field. Foremski has blogged quite a bit about public relations, and its need to adapt to new realities (see my post The … Continue reading
Posted in PR, PR Tech, Reading Files 2 Comments
