Category Archives: Interviews

How Stone Temple Kills it with B2B Marketing Videos

Posted on November 29, 2017 by rgeller

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen, who participated in … Continue reading →

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4 PR Lessons From Comedy via Seinfeld and Stern

Posted on October 4, 2017 by rgeller

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading →

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Apple News-buster Seth Weintraub on the State-of-the-scoop

Posted on September 28, 2016 by rgeller

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading →

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How to Get Press for Your Startup

Posted on January 20, 2016 by rgeller

Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city. So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading →

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Ted Underwood on Topic Modeling and PR

Posted on September 24, 2015 by rgeller

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading →

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NY Media Bangs the Drum of Local Tech – Alley Now Trumps Boston

Posted on December 5, 2011 by rgeller

For the third week running, a major NY daily has written an article about the NY tech scene, so I figured that it is was about time for me to write something here on the topic. I was already in … Continue reading →

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Research Reveals Roles of MSM, Twitter and Blogs in Online Info

Posted on May 3, 2011 by rgeller

In this third and final installment of my series of blog posts on research about how information spreads online, I cover the latest study from Stanford University, implications and findings for the tech sector, and offer general takeaways and advice … Continue reading →

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What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

Posted on February 15, 2011 by rgeller

As I blogged last week, I spoke with Dr. Thomas Grant of Forrester about a new report: Tech Marketers Pursue Antiquated Marketing Strategies. Our wide-ranging discussion covered many topics that should be of interest to Flack’s Revenge readers. The report … Continue reading →

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Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)

Posted on February 10, 2011 by rgeller

I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading →

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Ajit Jaokar speaks out on Blogging and the State of PR

Posted on March 12, 2008 by rgeller

I had the opportunity to interview A list blogger (and wireless industry author, publisher and consultant) Ajit Jaokar about his views on social media and the changing nature of PR. Ajit’s blog OpenGardens (inactive) has been consistently rated as one … Continue reading →

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