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Recent Posts
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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
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March NY Tech Meetup
People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos. … Continue reading
Posted in Events, NY Tech, Uncategorized 1 Comment
3 Surefire Open Spaces Marketing Tactics
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in … Continue reading
Posted in Uncategorized Tagged content marketing, marketing, PR, social media Comments Off on 3 Surefire Open Spaces Marketing Tactics
Sushi for PR Champions
You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi, a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach earned … Continue reading
Posted in Uncategorized Comments Off on Sushi for PR Champions
Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading
Posted in In the News, Tech, Tech PR, Uncategorized Comments Off on Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
Uber Flap Shines Harsh Light on Tech Journalism
Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The … Continue reading
Posted in Uncategorized Comments Off on Uber Flap Shines Harsh Light on Tech Journalism
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?
Strong Media Brands: the answer to Native Advertising Concerns
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading
Posted in PR, PR Tech, Reading Files, Uncategorized Comments Off on Strong Media Brands: the answer to Native Advertising Concerns
Fortune Magazine Bites the Hand that Curates
A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a … Continue reading
Posted in In the News, PR, Uncategorized Comments Off on Fortune Magazine Bites the Hand that Curates
Punch up Your News without Using Hype
You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading
Posted in Tech, Tech PR, Uncategorized Comments Off on Punch up Your News without Using Hype
NewCo Showcases NY Tech “In the Wild”
I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and … Continue reading
Posted in Uncategorized Comments Off on NewCo Showcases NY Tech “In the Wild”
