Category Archives: PR

PR: Stressed for Success

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading

Posted in In the News, PR | 3 Comments

Socializing Content Marketing: Overcoming 4 Obstacles

I wrote my second column for the Windmill Networking blog. It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday’s story was about overcoming obstacles, … Continue reading

Posted in PR, PR Tech | Comments Off on Socializing Content Marketing: Overcoming 4 Obstacles

Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading

Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, PR, Reading Files | Comments Off on Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Water Cooler Chat: Movies to See if you are in PR

Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post. I … Continue reading

Posted in Fun Stuff, PR | 6 Comments

Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading

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PR News Digital Guide: Boosting Social Media & PR with Content Curation

PR News Digital Guidebook is out now, and I am pleased to say that it includes an article I wrote on how to boost PR and social media results with content curation. Please see below for a brief excerpt Do … Continue reading

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Are Penn State and other Schools like Teflon when it Comes to Crises?

In the Jewish religion, there is a saying we keep in mind to help us stay strong during tough times: "this too  shall pass." A story in the New York Times sports section yesterday – Some Lessons in Damage Control … Continue reading

Posted in Current Affairs, PR, Sports | 2 Comments

App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

It is tempting to think, wouldn’t it be great if all of life’s problems could be solved with a simple app? This question occurred to me as I read a NY Times article yesterday; About to be Hauled off in … Continue reading

Posted in PR, PR Tech, Tech PR | Comments Off on App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

4 Pillars of Effective Blogging

It can be a challenge to implement and sustain successful corporate blogging programs.  Today, Tom Riddle of CIThread has contributed a guest post on the Social Fluency blog about this topic. He describes the challenges and starts to outline solutions,as … Continue reading

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Above the FUD: Keeping PR Clean when the Tactics Get Dirty

If you travel in tech circles, you may know what FUD is – no, not the slushy gunk that gets stuck under your car grill in the winter, rather it stands for Fear, Uncertainty and Doubt. Wikipedia defines FUD as … Continue reading

Posted in PR | 3 Comments