Author Archives: rgeller

Extreme Media Relations Part 2: “Reputational Attacks”

Posted on June 2, 2011 by rgeller

Last week I wrote about a starving artist – not the usual kind, but one who is intentionally starving, i.e. staging a public hunger strike, to get the attention of the New Yorker magazine. I found the story and his … Continue reading →

Posted in Uncategorized | Comments Off on Extreme Media Relations Part 2: “Reputational Attacks”

Extreme Media Relations: Artist Can’t Stomach Coverage, Stages Hunger Strike

Posted on May 26, 2011 by rgeller

The New York Post reported today that an artist was so distraught over an article in the New Yorker that he has been staging a very public hunger strike, in an attempt to get a retraction. The strike is now … Continue reading →

Posted in In the News | 5 Comments

What Marketers and Social Media Teams can Learn from Drudge Report

Posted on May 25, 2011 by rgeller

There are many applications for curation. PR and social media teams can add tremendous value by acting as a filter and finding the diamonds in the rough of all the Web noise: content that is timely and relevant, and can … Continue reading →

Posted in PR Tech | Comments Off on What Marketers and Social Media Teams can Learn from Drudge Report

B-M Fiasco Another Example of the Transparent PR Campaign

Posted on May 18, 2011 by rgeller

One week later there are still some rumblings about the Burson Marsteller Facebook fiasco. It is a spectacle that continues to draw attention and coverage. If we look at the episode more closely, however, it becomes clear that all the … Continue reading →

Posted in Tech, Tech PR | 2 Comments

Towards A More Refined Publicity Stunt

Posted on May 9, 2011 by rgeller

The publicity stunt is the carnival sideshow of PR.  Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading →

Posted in Books, Campaign Analysis, Fun Stuff | Comments Off on Towards A More Refined Publicity Stunt

Hypocrisy Rampant in “When not to Pitch a Story”

Posted on May 5, 2011 by rgeller

There has been quite a bit of back and forth about the right time to pitch a story. Some of the voices make the seemingly reasonable point that in a busy time for news, when a mega story is breaking … Continue reading →

Posted in In the News, PR | 2 Comments

Research Reveals Roles of MSM, Twitter and Blogs in Online Info

Posted on May 3, 2011 by rgeller

In this third and final installment of my series of blog posts on research about how information spreads online, I cover the latest study from Stanford University, implications and findings for the tech sector, and offer general takeaways and advice … Continue reading →

Posted in Interviews, PR Tech | Comments Off on Research Reveals Roles of MSM, Twitter and Blogs in Online Info

Lies My Social Media Guru told Me

Posted on May 2, 2011 by rgeller

I am starting a series of posts that aim to refute common social media myths. One of the most persistent ones is that mainstream media doesn’t matter anymore, and its corollary: anyone can be a publisher these days and take … Continue reading →

Posted in Tech PR | Comments Off on Lies My Social Media Guru told Me

Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)

Posted on April 29, 2011 by rgeller

Most people agree that it is important for a company to have a good reputation. There is a value that can be ascribed to reputation that is very real – both intangible, i.e., related to the perceptions of a company, … Continue reading →

Posted in Current Affairs, Marketing, PR | Comments Off on Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)

Bye Bye, BlackBerry

Posted on April 26, 2011 by rgeller

It was with mixed emotions that I laid down my BlackBerry and picked up a DroidX. Bye bye, BrickBreaker. Bye bye, Blackberry Messenger. The move was driven by equal parts device envy and the need to be on the cutting … Continue reading →

Posted in Fun Stuff, PR Tech | 1 Comment