Author Archives: rgeller

Silicon Alley’s Miles Rose Chimes in on PR for Startups

Posted on February 17, 2012 by rgeller

As a NYC-based tech PR pro, I like to keep my finger on the pulse of the tech community here.  One way to do this is via the NY Tech Meetups (see my post about the NY tech scene and … Continue reading →

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PR 2.0 Lessons from the Republican’s Twitter Play Book

Posted on January 31, 2012 by rgeller

Yesterday, I tweaked the Republicans for the way they market their candidates. Today I give back with a post that offers some grudging respect for how they have been using Twitter in this campaign season, which l learned about in … Continue reading →

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If Data Center Tech Were Marketed like the Republican Candidates

Posted on January 30, 2012 by rgeller

I heard about the latest out of a seemingly endless number of Republican debates, and thought back in amusement about a comment a friend posted on his Facebook page.  He said, sarcastically I hope, that he was looking forward to … Continue reading →

Posted in Campaign Analysis, Current Affairs, Events, Fun Stuff | 1 Comment

Who ARE You Today? The Question Ties PR Field Up in Knots

Posted on January 24, 2012 by rgeller

Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading →

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Don’t be a PR “Order Taker”

Posted on January 20, 2012 by rgeller

I spent a number of years in tech sales before getting into PR. In sales, you learn pretty quickly to aspire to be more than just an order taker. True salespeople know how to to get to "yes", whether that … Continue reading →

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5 Ways to Get Attention for Your Content

Posted on January 18, 2012 by rgeller

My monthly column is now live on the Windmill Networking blog.   The first column in the series discussed the benefits of combining social media and content marketing.  The second installment suggested new year’s resolutions for content marketers, to help, for … Continue reading →

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PR: Stressed for Success

Posted on January 11, 2012 by rgeller

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading →

Posted in In the News, PR | 3 Comments

Socializing Content Marketing: Overcoming 4 Obstacles

Posted on January 5, 2012 by rgeller

I wrote my second column for the Windmill Networking blog. It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday’s story was about overcoming obstacles, … Continue reading →

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Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Posted on December 20, 2011 by rgeller

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading →

Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, PR, Reading Files | Comments Off on Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Water Cooler Chat: Movies to See if you are in PR

Posted on December 15, 2011 by rgeller

Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post. I … Continue reading →

Posted in Fun Stuff, PR | 6 Comments