Author Archives: rgeller

Got Earnings? Now You can Tweet it from the Rooftops

Posted on April 4, 2013 by rgeller

Back in December, I wrote about how Netflix CEO Reed Hastings ran afoul of SEC Fair Disclosure rules by posting an update on Facebook about record viewing numbers. There was much buzz about the SEC action at the time – … Continue reading →

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It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

Posted on March 28, 2013 by rgeller

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading →

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

Tear Down that eHail Wall, Mr. Mayor!

Posted on March 12, 2013 by rgeller

A judge just denied NYC Mayor Michael Bloomberg’s quest to outlaw large sugary drinks here.  Now I hear that Bloomberg has styrofoam cups in his crosshairs. Since the Mayor has been such a great cheerleader for NY Tech, I thought … Continue reading →

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Launch Show Wrap

Posted on March 8, 2013 by rgeller

I like to write about the booming tech sector in NY, which recently eclipsed Boston in terms of dollars behind VC-funded startups. However, a few days at Launch 2013 in San Francisco convinced me that NY has quite a ways to go … Continue reading →

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Times Tussle Pits Tesla CEO & Fans vs. Journos

Posted on February 21, 2013 by rgeller

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading →

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February NY Tech Meetup (or Bust!)

Posted on February 7, 2013 by rgeller

I attended the February NY Tech Meetup last night; it was great event, as always, but not easy to get in. They really should try to find a larger venue. Trying to get tickets has gone from a mildly frustrating … Continue reading →

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Mind the Customer Experience at your Next PR Event

Posted on February 1, 2013 by rgeller

You may have heard of a relatively new buzzword that is getting lots of play in the customer service and telecom arenas: customer experience management (CEM). I thought about this when I attended a press luncheon this week that our … Continue reading →

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So, How did Lance Armstrong do? Was it a good PR Move?

Posted on January 22, 2013 by rgeller

It was one of the world’s worst kept secrets: Lance Armstrong’s decision to tell all on Oprah. The media widely covered this leading up to the interviews, and speculated about motives, what would be revealed, etc. I thought t that … Continue reading →

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Tempt – and then Reject – Your Best Customers: The Great New Way to Build Brand

Posted on January 11, 2013 by rgeller

If I told you there was a way to build your brand by tempting – and then rejecting – more customers; would you believe me? The very idea might be foreign to tech marketers, but it is a strategy that … Continue reading →

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Netflix Shows Facebook its Privates, Gets Slapped by SEC

Posted on December 14, 2012 by rgeller

I love the intersection of words and technology.  One phrase that seems to have caught on recently is “humblebragging”, that is the art of shedding crocodile tears, or exhibiting false modesty, generally via social media status updates (this NY Times … Continue reading →

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