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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
Stacey Ross Cohen on Upleveling PR amidst Changes Rocking the field
It was great having Stacey Ross Cohen, Founder and CEO of NY and CT -based Co-C0mmunicatons, on our podcast. We discussed her books, including the latest, Brand Up 2.0; and the changes that are rocking the PR world. Stacey and … Continue reading
Posted in Campaign Analysis, Podcast Tagged AI, media, media relations, public relations Leave a comment
PR’s AI moment: The Best or Worst of Times?
Awhile back, I wrote about the Web and social media-driven changes rocking PR; back then, some called it a death blow. I called it PR’s moment of truth. Fast forward to today (PR, not dead yet!). Now, AI represents another … Continue reading
Posted in Campaign Analysis, In the News, PR Tech, Public Relations Tagged AI. artificial intelligence Leave a comment
Former Journalist Shares Tips for Improving Media Relations Results
It was great having Kourtney Jason on the podcast. She was an entertainment journalist before launching and growing book publicity and digital marketing agency Pacific and Court. Kourtney offered advice on how to improve media relations and results. We discussed … Continue reading
Posted in Uncategorized Tagged media relations, PR, publicity Comments Off on Former Journalist Shares Tips for Improving Media Relations Results
Shake Up your PR with Creativity & Big Ideas
Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone’s … Continue reading
Posted in Podcast, PR, Public Relations Tagged hype, publicity Comments Off on Shake Up your PR with Creativity & Big Ideas
It Might be the Most Important Word in PR. Can you Guess?
I had a great conversation with Simply Put author Ben Guttmann, as a follow-up to his appearance on our PR, Done & Doner podcast. The reason, in a word: Salience. In the field of PR, it is not easy to … Continue reading
Neal Schaffer on Digital-first Marketing
In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal’s new book, Digital … Continue reading
Posted in Podcast Tagged digital marketing, social media Comments Off on Neal Schaffer on Digital-first Marketing
AI Unchained: Tech PR-Brilliant or Baffling?
I saw an article in the NY Times recently that blew my mind. I am amazed it has not gotten more attention. The headline asked: Why is the CEO Bragging about AI Replacing Humans? The article, by Noam Scheiber, says: … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged AI, Klarna Comments Off on AI Unchained: Tech PR-Brilliant or Baffling?
How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise
As a PR pro, I love to build buzz for clients; it’s in my veins. Also, I work in the AI space at Fusion PR. We were all quite amazed by the sudden rise of DeepSeek. The Chinese AI vendor … Continue reading
Posted in Campaign Analysis, In the News Tagged AI, DeepSeek, GenAI Comments Off on How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise
AdWeek Says PRs are too Hypey. Here’s what I say
I was speaking with Ben Guttmann, author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. He mentioned a recent article in AdWeek: Press Releases are Way too Hyperbolic, by Paul Hiebert. I read the … Continue reading
Posted in PR, Public Relations, Reading Files, Tech PR Comments Off on AdWeek Says PRs are too Hypey. Here’s what I say
It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?
It is interesting to note that much of the buzz around Kamala Harris’s media blitz this week centered on her Call Her Daddy podcast appearance. Why was this angle so hot, and what does it say about the state of … Continue reading
Posted in Campaign Analysis, In the News, Podcast Tagged media Comments Off on It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?
