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Tag Archives: social media
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading →
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading →
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading →
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the … Continue reading →
I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading →
Until recently, Wikileaks.org was a little known website that outed sensitive information about businesses and government. The site has now achieved prominence by posting a video of a U.S. Army air assault in Baghdad that killed Reuters photographers. In finding … Continue reading →
I have a post on Social Fluency today about a backlash to social media consultants that may be brewing. I can relate to this. Although I don't mean to discount the success of the social media elite, I am not … Continue reading →
Just thought I'd let Flack's Revenge readers know that I will also be blogging at Social Fluency. Social Fluency is the name of the "pure play" social media PR agency that we are launching. The post I have there today … Continue reading →
A number of my clients who have started blogs are running into the age-old (well, years old by now, anyway) question: what to blog? Successful blogs are not all over the map, they tend to hew to a topical area … Continue reading →