Author Archives: rgeller

Are you Sliming your Customers with Crumby Content?

Posted on March 30, 2012 by rgeller

Pink Slime. This foul concoction has all the ingredients, food groups, if you will, for a media and attentional firestorm; it has a catchy name, a manufacturing process that makes “like watching sausage being made” sound wholesome, is an apparent … Continue reading →

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Google’s Adding Semantic Search, Now What? Tips for Marketers

Posted on March 29, 2012 by rgeller

Google recently announced that they will be adding semantic search capabilities. The SpinSucks blog wrote about this, and what the changes mean for B2B marketers. Here is an excerpt: Two weeks ago, the Wall Street Journal reported Google will be … Continue reading →

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Content Curation: Overcoming Challenges, Tapping Opportunities

Posted on March 22, 2012 by rgeller

There’s been a number of topics related to content curation this week, and I thought I’d write this post that summarizes them and looks at the bigger picture. My monthly column on Neal Schaffer’s Windmill Networking blog explained what content … Continue reading →

Posted in Uncategorized | 3 Comments

Is Rush Limbaugh “Winning Ugly”?

Posted on March 16, 2012 by rgeller

A little friendly Twitter banter, a shared link, and an article in the NY Times reminded me of the words “there’s no such thing as bad PR” – and how much I disagree with them. It started when I saw … Continue reading →

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Time for a (Social Media) Performance Enhancer? Not so Fast!!!!

Posted on March 6, 2012 by rgeller

I have been active for a number of years on social media. This blog has been in existence since 2007. I am not a young guy anymore, and let’s face it, just don’t have the energy that I once had. … Continue reading →

Posted in PR Tech | 1 Comment

Romney Event Illustrates the Death of the Photo Op (PR Death Watch Continues)

Posted on February 28, 2012 by rgeller

I have not kept up with my PR Death Watch series, posts about the changes that have been rocking the PR field, and the dangers of not adapting (the last post about this was in 2010, see Circle of Life … Continue reading →

Posted in Campaign Analysis, Current Affairs, PR, PR Tech | 1 Comment

Social Media: To ROI or not to ROI, that is the Question

Posted on February 24, 2012 by rgeller

This week on Windmill Networking, I wrote about how to measure and earn ROI for social media-fueled content marketing campaigns. Unfortunately, before you even get started, your campaign can get lost in the corporate approval quagmire: one, because securing any … Continue reading →

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Silicon Alley’s Miles Rose Chimes in on PR for Startups

Posted on February 17, 2012 by rgeller

As a NYC-based tech PR pro, I like to keep my finger on the pulse of the tech community here.  One way to do this is via the NY Tech Meetups (see my post about the NY tech scene and … Continue reading →

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PR 2.0 Lessons from the Republican’s Twitter Play Book

Posted on January 31, 2012 by rgeller

Yesterday, I tweaked the Republicans for the way they market their candidates. Today I give back with a post that offers some grudging respect for how they have been using Twitter in this campaign season, which l learned about in … Continue reading →

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If Data Center Tech Were Marketed like the Republican Candidates

Posted on January 30, 2012 by rgeller

I heard about the latest out of a seemingly endless number of Republican debates, and thought back in amusement about a comment a friend posted on his Facebook page.  He said, sarcastically I hope, that he was looking forward to … Continue reading →

Posted in Campaign Analysis, Current Affairs, Events, Fun Stuff | 1 Comment