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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?
Strong Media Brands: the answer to Native Advertising Concerns
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading
Posted in PR, PR Tech, Reading Files, Uncategorized Comments Off on Strong Media Brands: the answer to Native Advertising Concerns
Confessions of A Foreign PR Student
By Carmen Ren We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to … Continue reading
Posted in Public Relations Comments Off on Confessions of A Foreign PR Student
Tech PR in Asia: Myths and Misconceptions
As a tech PR agency – one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in … Continue reading
Posted in Agency news, Public Relations Comments Off on Tech PR in Asia: Myths and Misconceptions
Fortune Magazine Bites the Hand that Curates
A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a … Continue reading
Posted in In the News, PR, Uncategorized Comments Off on Fortune Magazine Bites the Hand that Curates
Punch up Your News without Using Hype
You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading
Posted in Tech, Tech PR, Uncategorized Comments Off on Punch up Your News without Using Hype
NewCo Showcases NY Tech “In the Wild”
I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and … Continue reading
Posted in Uncategorized Comments Off on NewCo Showcases NY Tech “In the Wild”
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged Apple, launch, PR Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
Who needs a Strategy? Just Schmooze us Please
I wrote in my post that Hate Spin?… that we get the news stories, and hence PR, that we want. But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was … Continue reading
Posted in In the News, Politics, PR Comments Off on Who needs a Strategy? Just Schmooze us Please
Tech startups, Want to Go Big? Get PR Help, for the Love of God
When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading
