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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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- cybersecurity
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
NewCo Showcases NY Tech “In the Wild”
I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and … Continue reading
Posted in Uncategorized Comments Off on NewCo Showcases NY Tech “In the Wild”
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged Apple, launch, PR Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
Who needs a Strategy? Just Schmooze us Please
I wrote in my post that Hate Spin?… that we get the news stories, and hence PR, that we want. But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was … Continue reading
Posted in In the News, Politics, PR Comments Off on Who needs a Strategy? Just Schmooze us Please
Tech startups, Want to Go Big? Get PR Help, for the Love of God
When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading
The Most Disruptive, Purpose-built list of Tech PR Clichés Ever
The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is … Continue reading
Posted in PR, Tech PR 2 Comments
Do Nice Headlines Finish First? Tech Media Training Redux
We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in … Continue reading
Posted in Tech PR, Uncategorized Comments Off on Do Nice Headlines Finish First? Tech Media Training Redux
Taking Contol of the PR Narrative – 3 Ideas
I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to run with my post (the third one I have written for them). For the uninitiated, the group blog is a great … Continue reading
Posted in Uncategorized Comments Off on Taking Contol of the PR Narrative – 3 Ideas
How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout
Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. Where were the reporters and pollsters in this race? Scores of articles were written in the … Continue reading
Posted in Uncategorized Comments Off on How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout
Lessons from Louis C.K. on PR Messaging
I am a big fan of comedian Louis C.K., and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR … Continue reading
Posted in PR, PR Tech, Public Relations Comments Off on Lessons from Louis C.K. on PR Messaging
iPhone Case Cage Match at Fusion PR
My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, At the time of writing the email, my old phone had … Continue reading
Posted in Fusion Culture Comments Off on iPhone Case Cage Match at Fusion PR
