Author Archives: rgeller

I really enjoyed last Sunday's Mad Men episode, the third in its "final" season (I use quotes because like Breaking Bad, the last shows are taking place over two mini-seasons). It was good because the writing and acting were top … Continue reading →

“Dig, if you will, the picture…” Prince “Every picture tells a story, don’t it?” Rod Stewart “All I’ve got is a photograph…” Def Leppard If my musical tastes seem dated (and say something about my age), you might think that … Continue reading →

The world got an interesting glimpse into Samsung’s marketing playbook this week when CMO Todd Pendleton testified at the patent trial against Apple. This New York Times story relates his version of the steps the company took to build its … Continue reading →

We were in a messaging session with the client, the kind of exercise where you work together to try to find the words that explain tech in a compelling and easy-to-follow way. These can be messy affairs, like mud wrestling. … Continue reading →

Dorothy Crenshaw wrote a nice post about the decline of the tech PR launch on the Impressions blog.   She writes Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every … Continue reading →

Note: This post is an excerpt from my content marketing column on Maximize Social Business I have a confession to make. I am an autoposter. Why is this so tough to admit? Auto posting is controversial because it can result … Continue reading →

I had the privelege of submitting a post for CommPRObiz, a news hub for 75,000 C-suite and communications professionals, according to the ProfNet description. My topic, which ran yesterday, was a response to the recent Huffington Post story: Courting Controversy … Continue reading →