Author Archives: rgeller

The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!

I was glued to third Republican presidential debate last night, watching for signs of intelligent life , when the show cut to an important announcement. It said: “Ladies and gentlemen, we interrupt our program to bring you a special bulletin … Continue reading

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Wonky Articles Trump other forms of Content

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading

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Tech Blogger Lament: “It’s now all about the page-clicks”

It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago.   One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading

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Ted Underwood on Topic Modeling and PR

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading

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Info CAN Leave Black Holes: What this means for PR

You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done, as reported in WSJ.  Previously, it was thought that nothing could escape … Continue reading

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Trump, Tinder, Press Offender – New Rules of Taking on Media

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading

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The Best Way to Reach Chinese Media

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the … Continue reading

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Naughty or Nice? State of Tech Brand and PR Implications

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading

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[View the story “Engage NYC Digital Storytelling Conference” on Storify]

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Open letter to Media: Please get this Blowhard to Shut up Go Away

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading

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