Tag Archives: media relations

HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Meetup Explores the Art of the PR Pitch

Posted on December 15, 2015 by rgeller

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading →

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Tech Blogger Lament: “It’s now all about the page-clicks”

Posted on September 29, 2015 by rgeller

It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago.   One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading →

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Trump, Tinder, Press Offender – New Rules of Taking on Media

Posted on August 13, 2015 by rgeller

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading →

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Open letter to Media: Please get this Blowhard to Shut up Go Away

Posted on July 20, 2015 by rgeller

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading →

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Why I Like Getting Pitches

Posted on November 17, 2009 by rgeller

While checking my Blackberry over the weekend an email with the subject line “Your Media Profile” caught my attention.  Thinking it might be Spam, I was intrigued enough to open the message anyway – and was surprised and pleased that … Continue reading →

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