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- digital marketing
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
Secret to Creativity? Ditch the Phone! Get Bored!
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people … Continue reading
Posted in PR, Public Relations, Social Media, Technology Comments Off on Secret to Creativity? Ditch the Phone! Get Bored!
Tips for Getting your Tech News Covered in China
As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person … Continue reading
Posted in PR, Public Relations, Technology Comments Off on Tips for Getting your Tech News Covered in China
PR In China: the Latest Hits (and Misses)
Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those … Continue reading
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?
Strong Media Brands: the answer to Native Advertising Concerns
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading
Posted in PR, PR Tech, Reading Files, Uncategorized Comments Off on Strong Media Brands: the answer to Native Advertising Concerns
Fortune Magazine Bites the Hand that Curates
A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a … Continue reading
Posted in In the News, PR, Uncategorized Comments Off on Fortune Magazine Bites the Hand that Curates
Who needs a Strategy? Just Schmooze us Please
I wrote in my post that Hate Spin?… that we get the news stories, and hence PR, that we want. But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was … Continue reading
Posted in In the News, Politics, PR Comments Off on Who needs a Strategy? Just Schmooze us Please
The Most Disruptive, Purpose-built list of Tech PR Clichés Ever
The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is … Continue reading
Posted in PR, Tech PR 2 Comments
Lessons from Louis C.K. on PR Messaging
I am a big fan of comedian Louis C.K., and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR … Continue reading
Posted in PR, PR Tech, Public Relations Comments Off on Lessons from Louis C.K. on PR Messaging
PR in the News, by Any Other Name
Awhile back I wrote about the terms that typically surround "public relations" and "publicity" in news reports. I included a word cloud that showed the prevalence of a dark set of descriptions (e.g. crisis, nightmare, disaster, etc.) As I said then, … Continue reading
Posted in PR Comments Off on PR in the News, by Any Other Name
