Author Archives: rgeller

The New, New Reality Reality

Posted on August 4, 2010 by rgeller

Brace yourselves for the coming boon in reality reality. That’s right reality reality (no, you are not seeing double): reality that is unrefined and unmodified by anything virtual, 3D or other fake real stuff. We will quickly tire of faux … Continue reading →

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Draper & Company Do PR

Posted on July 29, 2010 by rgeller

I finally got around to watching the first episode of the new Mad Men season, which aired on Sunday.  I was even more eager than usual to welcome the return of one of my favorite TV shows, as this episode … Continue reading →

Posted in Fun Stuff, Television | Comments Off on Draper & Company Do PR

Net Neutrality: The Movie

Posted on July 28, 2010 by rgeller

Fade in The camera pans across a dark room; an unmade bed comes into view.  The scene shifts downward and shows a crumpled figure, a woman, lying on the floor. Dead or sleeping? The dark puddle beside her offers a … Continue reading →

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Hey PR Dude, can you screen THIS call?

Posted on July 21, 2010 by rgeller

There have been many articles about the decline of telephone calls and voice mail amidst the rise of social networking, email and text messaging. Some people apparently did not get the memo, based on the recent celebrity voice mail rants … Continue reading →

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It’s Fun not to Share

Posted on July 19, 2010 by rgeller

I am dating myself, but there was a public service announcement ad campaign many years ago called “It’ s Fun to Share.” (please don’t press me on exactly how many years ago this ran). My post on Social Fluency today … Continue reading →

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Birth of a Buzzword; Augmented Reality, and Apps for Tech PR

Posted on July 16, 2010 by rgeller

It is a phrase that conjures interesting imagery. Some might think it is what happens when you have one drink too many. Others would say people experience this when they become politicians (or when joining the PR profession, for that … Continue reading →

Posted in Tech | 2 Comments

The YouTube trailer, an Indispensable Part of Book Marketing

Posted on July 14, 2010 by rgeller

For almost as long as there has been a book publishing industry, authors (and their PR agents) have devised ways to promote books. In the article The Author Takes a Start Turn, the NY Times reports on how creating a … Continue reading →

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Time out for Fun (and Orientation) at Old B.U. Stomping Grounds

Posted on July 10, 2010 by rgeller

This week we took our eldest daughter to Boston for orientation at Boston University, which she will be starting as an undergrad in just a few short weeks. It was a real blast for me on a number of levels … Continue reading →

Posted in Fun Stuff | 3 Comments

The McChrystal Affair: Important Story or Journalistic Cheap Shot?

Posted on June 29, 2010 by rgeller

So was it a journalistic cheap shot, which ran in a pop culture rag and made a big deal over over “routine kvetching?” Or was it an important article for a “sophisticated audience” by a “serious-minded agenda-setter?” However you spell … Continue reading →

Posted in Current Affairs | Comments Off on The McChrystal Affair: Important Story or Journalistic Cheap Shot?

Got Pork? The Other White Meat

Posted on June 28, 2010 by rgeller

 I don't know exactly why, but I have always been  amused by the ad campaign: Pork – the Other White Meat! It could be because my slightly warped mind is usually working over time, hyperactively darting around in search of … Continue reading →

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