Author Archives: rgeller

What is PR’s Most Dangerous Game (share YOUR story)?

Posted on September 22, 2010 by rgeller

I read a WSJ article yesterday (Zookeeper Courted Danger to Attract Press and Visitors), about a zoo publicity guy who got bit by a Cobra, and also lost two fingers to a chimpanzee, all in the name of his craft. … Continue reading →

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Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Posted on September 20, 2010 by rgeller

Time magazine has a celebrity interview feature called “10 Questions.”  A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading →

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Getting all Jerry Springer at the top of the Tech Heap

Posted on September 16, 2010 by rgeller

For those who were withering under the late summer heat, and ready for a breath of cool and refreshing near Autumn air, it came in the form of a series of news developments that injected some drama and excitement into … Continue reading →

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Tracking Social Media Buzz on a Budget

Posted on September 13, 2010 by rgeller

Real time, social search options are growing in number and features, leaving people with fewer excuses for not keeping their “ears to the ground” when it comes to staying attuned to buzz that relates to companies, products and services. My … Continue reading →

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Curing the Jargon Addiction

Posted on September 7, 2010 by rgeller

One of my recent posts focused on the proliferation of data center jargon. I discussed causes for this, and listed guilty parties such as analysts, corp. marketing departments and ad and PR agencies (yes, I work for a PR agency … Continue reading →

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Shell Shock in the Data Center: The Folly of Tech Jargon

Posted on August 25, 2010 by rgeller

Some people wonder how I find time to contribute to a number of blogs and still get my “day job” done. The answer is, I love to write and I also find it therapeutic. Plus, blogging is pretty much part … Continue reading →

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Where HP Went Wrong (How NOT to have a Crisis)

Posted on August 19, 2010 by rgeller

Sometimes crisis management by the books crashes too. Let's take a moment to review the "facts" of the HP case. A company with troubled history when it comes to palace intrigue and board shenanigans pro-actively roots out corruption. They oust … Continue reading →

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What’s so Funny about Peace, Love, and a Mosque at Ground Zero?

Posted on August 18, 2010 by rgeller

Some in the media have called out NY Mayor Bloomberg's support of the idea of having a mosque near Ground Zero – a topic that is the subject of fierce debate as a developer tries to get permission for this. … Continue reading →

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Revenge of the Press Embargo

Posted on August 6, 2010 by rgeller

Some have railed against the press embargo (Michael Arrington, most loudly and notably; see TechCrunch stories Death to the Embargo and The Last Has Fallen; The Embargo is Dead). The embargo is an agreement between news sources and the media … Continue reading →

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Flack’s Revenge is Featured on Cision Navigator Media Spotlight

Posted on August 5, 2010 by rgeller

I had a nice conversation with Lisa Larranaga at Cision earlier this week. It was for an article she was writing for the Cision Navigator blog about the future of social media and implications for the PR profession. The article … Continue reading →

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