Author Archives: rgeller

Do we need a new metaphor for “Talking Head?”

Posted on June 22, 2010 by rgeller

I have a post on Social Fluency today that takes a closer look at talking heads – not the band, but the phrase as it applies to news pundits. The post takes a closer look at a question asked by … Continue reading →

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NY Times Covers PR and VCs

Posted on June 21, 2010 by rgeller

The NY Times covered the addition of Outcast Communications co-founder Margit Wennmachers to the partner ranks of VC firm Andreessen Horowitz.  The article mentioned the dearth of marketing executives in top VC roles, and the importance of PR: Several other … Continue reading →

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“We’re a B2B Company. Why should we care about Social Media?”

Posted on June 18, 2010 by rgeller

I have a post on the Social Fluency blog that refutes the notion that social media is not relevant for B2B companies. In my post Social Media and B2B: Hit or Myth? I write: Regardless of whether you are a … Continue reading →

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When Spokespeople Attack: Whitman Victim’s Unit

Posted on June 16, 2010 by rgeller

It can sometimes get a little intense when preparing clients to meet with the media, whether via general media training sessions, or coaching for one off interviews. Clients just want to get their stories across, and may not be used … Continue reading →

Posted in In the News | Tagged | 1 Comment

You can call it “Chevy” or “Chevrolet” – Just Don’t Call it Late for Dinner

Posted on June 11, 2010 by rgeller

So was it just a plain old bad idea? Was it a “rough draft” and a “bit of fun,” as a senior Chevrolet executive explained, regarding a memo disclosed by the NY Times yesterday in which the company exhorted against … Continue reading →

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Got crisis? Don’t bother us with more than one at a time, please

Posted on June 9, 2010 by rgeller

It is marketing conventional wisdom: when it comes to brand awareness, there is only room for two or three leaders in any product category. All others are pretty much disregarded – people just can't seem to make sense of or … Continue reading →

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Using Social Media to Build Influencer Relationships

Posted on June 8, 2010 by rgeller

I have a post on the Social Fluency blog today: Getting on the Radars of Influencers via Social Media. It covers ways that you can use social media, e.g. blogs and Twitter, to build relationships with influencers.  Please see below … Continue reading →

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Would You Believe: Press Release Chip Shot the Cure for the Gulf Oil Mess?

Posted on June 4, 2010 by rgeller

The Gulf oil spill has given the world a taste of oil industry jargon.  Jargon is something that we deal with and take for granted every day in the tech PR world.  It is sometimes interesting and fun to see … Continue reading →

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So is it a Geek Thing? / Facebook Friend Limit

Posted on June 2, 2010 by rgeller

I love words, and used to love William Safire's NY Times Magazine On Language column when he was around. I also enjoy other parts of the Sunday NY Times (although it often takes me the better part of the week … Continue reading →

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Off to the Clios Tonight

Posted on May 27, 2010 by rgeller

I am going to the Clio Awards (the ad industry bash) tonight and am excited about this for a couple of reasons. Why should a PR guy care about something that is generally regarded as an advertising industry event? First, … Continue reading →

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