I have a post on the Social Fluency blog that refutes the notion that social media is not relevant for B2B companies. In my post Social Media and B2B: Hit or Myth? I write:
Regardless of whether you are a B2B or B2C, you can rest assured that
your business prospects go online to find information related to your
So, you need to consider search engine optimization and online
industry media, that much is clear. But it is also true that people
are increasingly discovering and sharing content through various forms
of social media…
Business and tech stories that originate in traditional media can be
buzzed about endlessly online, and this can effect future coverage and
the trajectory of the story. Bloggers are increasingly becoming
sources for stories and breaking news on their own.
While it is true that the networks and forums might vary – and you
simply need to take the time to understand these – in my experience, in
just about every tech industry (and non tech, too, I would guess) there
are forms of social media that are very important for B2B.
Right now, while you are reading this, people are buzzing about
issues related to your area of business – and very likely about you and
your competitors (don’t just take my word for it; you can go ahead and
plug the right key word or brand name searches into the following social
search sites: Social Mention, Same Point, uberVU, Twitter search,
Google blog search,
Don’t you want to take part in the conversation?