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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
Recent News Events are Good PR for Tech Media
While many tech PR clients prefer coverage in the biggest publications, the NSA story demonstrates the continued and enduring importance of tech media – and not just for the quick hit. Seasoned PR practitioners know that consistent coverage in the … Continue reading
Posted in In the News, Tech PR 1 Comment
Splash of PR Helps Startups Swim with Sharks (and Get Funded)
My friend and fellow Windmill Networking columnist Judy Gombita wrote recently about the positive impact that reputation can have on company value. This is true for small and large companies, private and public. But there is no better way to … Continue reading
Posted in In the News, Tech PR, Television Comments Off on Splash of PR Helps Startups Swim with Sharks (and Get Funded)
Times: PR Execs Blew the Lid Off Bloomberg Affair
As readers of this blog know, I like to call out unfair reports about the PR profession (hence the name of the blog – “Flack” is pejorative for PR). I do this regardless of the importance of the offender. E.g. … Continue reading
Posted in Uncategorized 1 Comment
This is an investigation! Hand over your PR files and emails…
If you are in PR and read the title of this post, your heart may be beating just a little bit faster now. Could it really happen to you? It’s a natural concern, given the latest headlines. There have been … Continue reading
Posted in Uncategorized Comments Off on This is an investigation! Hand over your PR files and emails…
4 “Present Shock” Trends – and What they Mean for PR
I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading
Posted in Books, PR, PR Tech, Reading Files Comments Off on 4 “Present Shock” Trends – and What they Mean for PR
What Happens when Social and Traditional Media Worlds Collide
The Boston Marathon incident and aftermath vividly showed the interplay that can happen between social and traditional media, and what happens when these worlds collide. We saw a frenetic manhunt that pitted citizen sleuths vs. journalists and made the latter … Continue reading
Posted in Uncategorized Comments Off on What Happens when Social and Traditional Media Worlds Collide
RTFC – Reading your Way to Tech PR Success
Before I got into tech PR, much earlier in my career, I worked in technical support. Back then, we had a saying for customers that did not want to take the time to try to figure things out for themselves … Continue reading
Posted in Tech PR Comments Off on RTFC – Reading your Way to Tech PR Success
Turning the Web Din into a Vibrant Content Marketplace with Content Curation
My monthly Content Marketing column, which ran today, offers content curation tips that are based on how the pros do it (meanling professional online publishers and news sites). The appeal of curation for content and social media marketers is obvious; … Continue reading
Grandmaster Flash: Is Magnus Carlsen a Media Darling or Manipulator?
In a story this week, The New York Times called out a “shrewd”: and “carefully constructed” marketing campaign by 22 year old chess phenom Magnus Carlsen and his “handlers”: Chess has its superstars, but.. there is no one like Carlsen, … Continue reading
Posted in Uncategorized Comments Off on Grandmaster Flash: Is Magnus Carlsen a Media Darling or Manipulator?
Got Earnings? Now You can Tweet it from the Rooftops
Back in December, I wrote about how Netflix CEO Reed Hastings ran afoul of SEC Fair Disclosure rules by posting an update on Facebook about record viewing numbers. There was much buzz about the SEC action at the time – … Continue reading
Posted in Uncategorized Comments Off on Got Earnings? Now You can Tweet it from the Rooftops
