Yearly Archives: 2010

Marketing with Social Media on a Shoestring: the Man with the Bacon Head

Posted on October 15, 2010 by rgeller

One of the more entertaining stories I heard at AdWeekMedia SocialMedia Strategies earlier this week was  about J & D’s Foods, a company that has figured out how to compete against the biggest consumer packaged goods (CPG) brands by launching … Continue reading →

Posted in Events, Fun Stuff, PR | 1 Comment

Wrap of Day 1 at AdWeekMedia Social Media Strategies

Posted on October 14, 2010 by rgeller

AdWeekMedia put on a great event in New York this week. The agenda yesterday covered topics rannging from social gaming, to Facebook, boosting social media results for small businesses, and successful tactics of the mega companies and brands. I learned … Continue reading →

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Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

Posted on October 12, 2010 by rgeller

In the movie business, they say a movie opens big when it is a hit and has a great first week at the box office. So how do you get your news to open big?  On Social Fluency today, I … Continue reading →

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Brains on Fire, a Great Read

Posted on October 7, 2010 by rgeller

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading →

Posted in Books, PR | 2 Comments

Crashing Servers and the Story of O (My Take on the TechCrunch Acquisition)

Posted on October 6, 2010 by rgeller

When it comes to blogging, I enjoy it but my life does not revolve around it. I do have a day job and am not trying to build the next media power house. Getting 2-3 posts out each week means … Continue reading →

Posted in PR | 2 Comments

41 Free or Cheap Press Release / Content Distribution Sites

Posted on October 1, 2010 by rgeller

I am not necessarily a big fan of low rent news and article blast services. Particularly when it comes to article submission sites, I have found that the articles distributed in this manner often wind up on marginal websites.  These … Continue reading →

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Axis of Eyeful: Apple Dominates Tech News, Followed by Google and Microsoft

Posted on September 27, 2010 by rgeller

Today’s NY Times reported on a Pew Research study about trends in tech news coverage.  The research shows that Apple dominates tech news, followed by Google and Microsoft.  According to the article: A yearlong look at technology news coverage by … Continue reading →

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Taming the Content Curation Beast

Posted on September 24, 2010 by rgeller

It is not easy, keeping all those social media outposts populated with fresh content. Well, the job  just got a little easier with CIThread, which offers Content Curation on Steroids, as Paul Gillin called it. CIThread makes it easy to … Continue reading →

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What is PR’s Most Dangerous Game (share YOUR story)?

Posted on September 22, 2010 by rgeller

I read a WSJ article yesterday (Zookeeper Courted Danger to Attract Press and Visitors), about a zoo publicity guy who got bit by a Cobra, and also lost two fingers to a chimpanzee, all in the name of his craft. … Continue reading →

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Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Posted on September 20, 2010 by rgeller

Time magazine has a celebrity interview feature called “10 Questions.”  A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading →

Posted in PR, Reading Files | Comments Off on Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy