Yearly Archives: 2010

Will Courts Defend the “Right of Publicity?”

Posted on November 18, 2010 by rgeller

So what does Hugo Zacchini the human cannonball have in common with the NCAA and former Arizona State quarterback Sam Keller? All of the above have sought legal remedies against organizations that have used their images without compensation or consent, … Continue reading →

Posted in Current Affairs, In the News, PR | 2 Comments

Time Magazine Propagates Myths About PR

Posted on November 11, 2010 by rgeller

I was taking in this week’s Time Magazine, and, always on the prowl for good fodder for the blog, ran across a review of a new book on the PR field, called Deadly Spin. “Wonderful!” I thought, that is until … Continue reading →

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The bed bugs ate my headline! (and the cure for this)

Posted on November 10, 2010 by rgeller

There is an old saying that holds particularly true in PR: "There's no accounting for taste." It is sometimes hard to understand why the media latches onto a particular story and will not let it go. This can be extremely … Continue reading →

Posted in Fun Stuff | Comments Off on The bed bugs ate my headline! (and the cure for this)

Latest App, the Portable Schm**ck Detector, Combines Sentiment Analysis & Augmented Reality

Posted on November 8, 2010 by rgeller

I am on a caffeine-induced creative tear very early this morning, and am just overflowing with great ideas, so please bear with me and hear me out while the thoughts are fresh in my mind, as they might not seem … Continue reading →

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NY Tech Meetup Wrap

Posted on November 3, 2010 by rgeller

I attended my first NY Tech Meetup event yesterday, and really enjoyed it. At Fusion we work with tech companies ffrom around the country and world, and it was great to take a step closer to the tech culture in … Continue reading →

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Assault on the Media: When Politicians Attack

Posted on November 1, 2010 by rgeller

When politicians go on the attack it is a sure sign that it is campaign season, and the targets often are other politicians. However, as the New York Times wrote yesterday, in this election cycle, it would seem that the … Continue reading →

Posted in Politics, PR | 1 Comment

Info fire hose? Bring it on!!! Geller’s Gonzo Email Kluge

Posted on October 29, 2010 by rgeller

A couple of minor changes in my email routines and technology have led to a pretty radical transformation in my information consumption habits. Our agency went to a hosted email Exchange solution, meaning that we can use Outlook to access … Continue reading →

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4 Ingredients for Social Media Monitoring on the Cheap

Posted on October 27, 2010 by rgeller

Take one part open source Web browser (Firefox) – add a tab manager – blend in social search engines  like Google Blog search – combine with a browser plug-in that generates tag clouds – and what do you get? A … Continue reading →

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Retail Marketing: Tapping the Blogosphere to Drive Demand

Posted on October 25, 2010 by rgeller

The New York Times’ Small Business column had an article about how to get products on retailers’ shelves.  This caught my attention, insofar as I covered a simlar topic in my post Marketing with Social Media on a Shoestring recently. … Continue reading →

Posted in In the News, PR Tech | Comments Off on Retail Marketing: Tapping the Blogosphere to Drive Demand

Crowdsource Your Marketing Messages

Posted on October 21, 2010 by rgeller

The approach some companies take in developing marketing messages can seem like managed chaos: throw a bunch of people in a room, jockey for white board positioning and commence mud wrestling as the brainstorming begins. People from different sides of … Continue reading →

Posted in Marketing, PR | Comments Off on Crowdsource Your Marketing Messages