Category Archives: Tech

Off to the Social Tools Summit

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading

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Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading

Posted in In the News, Tech, Tech PR, Uncategorized | Leave a comment

Punch up Your News without Using Hype

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading

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Sex + Tech Themed Meetup Gives “Come to the Phone” New Meaning

The wind was blowing, the snow was falling, there was a NY Tech Meetup going on… and it had been way too long since I went to one, so I made a game time decision, scared up a last minute … Continue reading

Posted in Apps, PR Tech, Tech | Leave a comment

What Tech Marketers can Learn from Banksy Buzztoberfest

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading

Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR | Leave a comment

It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Our clients generally have very busy PR and marketing schedules.  To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don't want to announce news on a major holiday, or … Continue reading

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Social Media: To ROI or not to ROI, that is the Question

This week on Windmill Networking, I wrote about how to measure and earn ROI for social media-fueled content marketing campaigns. Unfortunately, before you even get started, your campaign can get lost in the corporate approval quagmire: one, because securing any … Continue reading

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Tablets Lead Way to Power News Consumers, and Apps for PR

More people are using tablets, and in some cases spending more time with them than other devices and media channels. What are the implications of this trend for the PR field? For starters, tablets can update and improve on many … Continue reading

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B-M Fiasco Another Example of the Transparent PR Campaign

One week later there are still some rumblings about the Burson Marsteller Facebook fiasco. It is a spectacle that continues to draw attention and coverage. If we look at the episode more closely, however, it becomes clear that all the … Continue reading

Posted in Tech, Tech PR | 2 Comments