Category Archives: Tech

Punch up Your News without Using Hype

Posted on October 7, 2014 by rgeller

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading →

Posted in Tech, Tech PR, Uncategorized | Leave a comment

Sex + Tech Themed Meetup Gives “Come to the Phone” New Meaning

Posted on February 5, 2014 by rgeller

The wind was blowing, the snow was falling, there was a NY Tech Meetup going on… and it had been way too long since I went to one, so I made a game time decision, scared up a last minute … Continue reading →

Posted in Apps, PR Tech, Tech | Leave a comment

What Tech Marketers can Learn from Banksy Buzztoberfest

Posted on November 11, 2013 by rgeller

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading →

Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR | Leave a comment

It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

Posted on March 28, 2013 by rgeller

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading →

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Posted on September 5, 2012 by rgeller

Our clients generally have very busy PR and marketing schedules.  To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don't want to announce news on a major holiday, or … Continue reading →

Posted in In the News, Marketing, PR Tech, Tech, Tech PR | Leave a comment

Social Media: To ROI or not to ROI, that is the Question

Posted on February 24, 2012 by rgeller

This week on Windmill Networking, I wrote about how to measure and earn ROI for social media-fueled content marketing campaigns. Unfortunately, before you even get started, your campaign can get lost in the corporate approval quagmire: one, because securing any … Continue reading →

Posted in Tech, Web/Tech | Leave a comment

Tablets Lead Way to Power News Consumers, and Apps for PR

Posted on November 8, 2011 by rgeller

More people are using tablets, and in some cases spending more time with them than other devices and media channels. What are the implications of this trend for the PR field? For starters, tablets can update and improve on many … Continue reading →

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B-M Fiasco Another Example of the Transparent PR Campaign

Posted on May 18, 2011 by rgeller

One week later there are still some rumblings about the Burson Marsteller Facebook fiasco. It is a spectacle that continues to draw attention and coverage. If we look at the episode more closely, however, it becomes clear that all the … Continue reading →

Posted in Tech, Tech PR | 2 Comments

Google Refresh is a Good Thing for PR, Social Media and the Web

Posted on March 4, 2011 by rgeller

Google was in the news this week for making significant adjustments to its search algorithm. Their move was an apparent response to all the outcry about high rankings for low quality content, which in turn has been driven by the … Continue reading →

Posted in Tech, Tech PR, Web/Tech | Leave a comment

As the Media Turns: Has Apple Bulldozed One Deal Too Many?

Posted on February 18, 2011 by rgeller

It is one of those truisms that is especially relevant in the PR world: don't pick fights with those who buy ink by the barrel. While in most cases it is electrons that are at stake these days, the principle … Continue reading →

Posted in In the News, Tech | Leave a comment