Category Archives: Campaign Analysis

Morrissey Gets a Bag of Popchips; We get an Article on the Tricky Art of Influence Tracking

Posted on June 6, 2011 by rgeller

Brian Morrissey, who writes, tweets and blogs on advertising, related an episode in which he was sent a bag of Popchips.  Apparently the algorithms, CPG marketers and Klout reckoned that Morrissey was a snack food influencer.  His article (excerpt below) … Continue reading →

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Towards A More Refined Publicity Stunt

Posted on May 9, 2011 by rgeller

The publicity stunt is the carnival sideshow of PR.  Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading →

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Black and Bloomberg (Video Killed the Education Czar)

Posted on April 11, 2011 by rgeller

Bloomberg's embattled pick for schools chief, Cathleen Black, was removed from the position last week. In the end, it seems the empress had no clothes – or at least not everything needed to convince others (and herself) that she could … Continue reading →

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Role of Publicists in the Oscar Chase; One Seat was Vacant

Posted on February 28, 2011 by rgeller

If you like movies and handicapping contests, there is no better time than Academy Award season.  And if you happen to be in PR, as I am, it is interesting to follow news reports about all the behind-the-scenes marketing, maneuvering … Continue reading →

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Imaging Centers up their Image

Posted on February 3, 2011 by rgeller

I am a sucker for a good headline and a good story about PR. That is why yesterday’s Wall Street Journal article Boosting Medical Scans’ Image caught my attention (it also doesn’t hurt that I have three radiologists in my … Continue reading →

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Ambush Marketing and Tech PR

Posted on January 27, 2010 by rgeller

The WSJ had a Business Insight supplement earlier this week. Published in collaboration with the MIT Sloan School, the section  included a number of very good articles.  A few covered tech-related topics (e.g. stories on IT platforms and process management). … Continue reading →

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Handshake 2.0 Launches Innovative Campaign for SmartCollegeVisit.com

Posted on November 9, 2009 by rgeller

My friend Anne Giles Clelland implemented a very innovative social media initiative, designed to get the word out about SmartCollegeVisit.com.  She asked me to participate, and I was very happy to do so. I first learned of the effort through … Continue reading →

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NY Times Dabbles in PR (But not enough of their own)

Posted on February 25, 2008 by rgeller

The NY Times covered the PR profession this weekend (see Sunday business section, Your Publicist should Call my Publicist); or, more specifically, the world of Hollywood publicists, in an article that was clearly timed to coincide with the Oscar awards. … Continue reading →

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I Did NOT Have Steroids with that Trainer (NY Times Does PR)

Posted on January 14, 2008 by rgeller

So, the NY Times had a piece on Sunday that questioned the steps Roger Clemens took to defend his reputation against allegations that he took steroids: Clemens Faces Dangers of Spin in Steroid Case. The article lined up a coterie … Continue reading →

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The Geller Annual Foundation Friggin’ Genius Awards

Posted on September 26, 2007 by rgeller

I read yesterday that the MacArthur Foundation is announcing its annual Genius Awards winners and immediately knew that there must be some kind of mistake as I had not been notified and have not yet received my award. No matter, … Continue reading →

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